Results 101 to 110 of about 636,163 (280)
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
BRAND Journal - Mediation: The Wise Advocacy
, 2017 AbstractAdversarial litigation is not the only means of resolving disputes and settling of claims.There are various options. Alternative means of dispute resolution can save money and time, and can help to anchor and resolve the dispute while exploring valuable good offices, amicable approaches and facilitation.
openaire +1 more source
Public advocacy and people-centred advocacy: mobilising for social change
, 2007 Public and people-centred advocacy are shaped by the political culture, social systems, and constitutional framework of the country in which they are practised. It is the practice of advocacy that determines the theory, and not vice versa. If advocacy is
Samuel, John
core +1 more source
Advancing European Plant Variety Registration: Data‐Driven Insights and Stakeholder Perspectives
Agribusiness, EarlyView.ABSTRACT Efficient plant variety registration is crucial for fostering innovation in the European Union, yet the current regulatory framework is complex and faces calls for reform. This study provides data‐driven evidence to inform the ongoing legislative debate by employing a mixed‐methods approach.
Sergio Urioste Daza +2 more
wiley +1 more source
Journal of Theoretical and Applied Electronic Commerce ResearchThis study examines the effects of digital sustainability orientation on consumers’ responses, with a focus on the roles of digital green innovation and consumer environmental consciousness in shaping green brand advocacy in social media marketing ...
Ahmed Saif Abu-Alhaija +1 more
doaj +1 more source
Effect of consumer brand involvement on brand advocacy: a moderated mediation model [PDF]
This study explored the mechanisms and contexts through which consumer brand involvement can influence brand advocacy. A moderated mediation model was empirically tested with a random sample of 387 Chinese consumers in Hong Kong.
Cheung, Millissa Fung Yi, To, Wai Ming
core +1 more source
U.S. Consumers Sometimes Prefer Seemingly Redundant Labels
Agribusiness, EarlyView.ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk +2 more
wiley +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to examine the influence of celebrity advocacy, brand trust, brand love, and brand respect on brand loyalty. This research uses quantitative research methods.
Syahrani Nur Aullia Octivanti +1 more
doaj
The Effect of Brand Trust and Brand Identity on Brand Evangelism [PDF]
کاوشهای مدیریت بازرگانی, 2015 The purpose of this study was to examine the impact of brand trust and brand identity on brand evangelism among the mobile phone users among the students at Semnan University. The study investigates the effect of two consumer-brand relational constructs,
Hossein Balochi +3 more
doaj
Agribusiness, EarlyView.ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source