Results 21 to 30 of about 636,163 (280)
Russian Journal of Agricultural and Socio-Economic Sciences, 2021 COVID – 19 pandemic comes up with chaos everywhere, especially in the economy. So much shifting has been occurring; the digital market is one of many things that a company should strive for, an example of shifting amidst the COVID – 19 pandemic.
Suryono I.A. +2 more
doaj +1 more source
Unveiling the path to university students' advocacy intention: exploring the intriguing gender moderation [PDF]
Journal of Humanities and Applied Social SciencesPurpose – This study introduces three variables related to brands that have the potential to enhance university students' advocacy intentions. The research explores how university brand identification, the perceived prestige of the university brand and ...
Abdelhamid K. Abdelmaaboud +2 more
doaj +1 more source
Pengaruh Brand Personality, Brand Love dan Brand Image Terhadap Brand Advocacy
ARBITRASE: Journal of Economics and Accounting, 2023 This study aims to find out how brand personality, brand love and brand image influence brand advocacy (a case study on wardah cosmetics reviewers in the female daily forum). By using a quantitative method, data from this study were collected from consumers or users of some think skincare products. The sampling technique used a non-probability sampling
Oktaviya Rahmawati, Kuwat Riyanto
openaire +1 more source
Almana: Jurnal Manajemen dan Bisnis, 2023 The phenomenon of online transportation in Indonesia has indeed been rampant for the last ten years due to increasingly sophisticated technological developments.
Aldila Kinanti Sekarningtyas +1 more
doaj +1 more source
Effective Advocacy Evaluation: The Role of Funders [PDF]
, 2009 · This article addresses the role of funders in supporting advocacy and advocacy evaluation work. · The growth and strengthening of the advocacy evaluation field has lessened the “hard to measure” stigma attached to advocacy grantmaking.
Johanna Morariu +3 more
core +1 more source
Impact of consumer self-brand connection and online brand community engagement on brand advocacy. [PDF]
, 2022 The rapid evolution of technology has caused a continuous change in consumer habits. Due to the COVID-19 pandemic, the consumer shift from physical to the virtual environment has grown exponentially thus virtual environment became the usual and, in most ...
Antanavičienė, Eglė,
core +1 more source
AI-driven electronic customer relationship management and brand advocacy: The mediating role of consumption values in Vietnam’s digital banking sector [PDF]
Innovative MarketingType of the article: Research Article AbstractThe rapid adoption of artificial intelligence in digital banking is transforming how financial institutions manage customer relationships and encourage customer advocacy.
Nguyen Ha Thach +5 more
doaj +1 more source
Sustainable Business and Society in Emerging Economies, 2021 This study intends to explore the positive impact of perceived Corporate Social Responsibility (CSR) on brand equity with respect to behaviors and emotions.
Mashari Mahmood +3 more
doaj +1 more source
The role of brand engagement in self-concept toward brand love and brand advocacy
Sebelas Maret Business Review, 2021 <p>This research examines the impact of relevance between brand engagement in self-concept, brand love, and confidence toward brand advocacy and moderation by involvement and subjective knowledge. The population of this research is a generation of millennials in Indonesia with an age range of 18 to 28 who have purchased and used Converse shoes ...
Pram Suryanadi, Aldwin Marciadi
openaire +1 more source
Role of celebrities in creating brand advocacy: An analysis of social media users in Pakistan
Business Review, 2022 The purpose of this research study is to investigate the role of celebrities in creating brand advocacy for mobile phones amongst social media users of Pakistan. The role of celebrities has been tested through the constructs of celebrity attractiveness,
Syeda Batool Abbas +1 more
doaj +1 more source