Results 31 to 40 of about 636,163 (280)
Endorser attributes, customer experience, and brand advocacy in the Vietnamese personal care market [PDF]
Innovative MarketingType of the article: Research Article AbstractAs influencer marketing intensifies within the hyper-competitive personal care industry, selecting the optimal brand endorser ranging from high-profile celebrities to niche social media influencers has ...
Thuy Duong Pham +2 more
doaj +1 more source
Brand coolness, a trigger for brand associations, brand beliefs, and brand advocacy
European Journal of Management and Business EconomicsPurpose The concept of brand coolness has recently gained researchers’ attention. Researchers and practitioners are keen to understand its consequences. Hence, this study aims to identify whether brand coolness can impact brand association, brand beliefs and brand advocacy. Drawing on the stimulus organism response (
Fizzah Khalid Butt, Lakhi Muhammad
openaire +1 more source
Measuring the Impacts of Advocacy and Community Organizing: Application of a Methodology and Initial Findings [PDF]
, 2009 · The increasing emphasis by funders on strategic grantmaking and measurable outcomes may be a disincentive to support policy and advocacy work, because of the perception that outcomes can be difficult to assess.
Lisa Ranghelli, Ranghelli, Lisa
core +1 more source
Therapeutic Apheresis and Dialysis, EarlyView.ABSTRACT Background Establishing a comprehensive apheresis medicine program in a resource‐constrained setting presents significant structural, financial, and logistical challenges. Despite the growing clinical importance of apheresis services globally, published experience from sub‐Saharan Africa remains sparse.
Folasade Adelekan‐Popoola +4 more
wiley +1 more source
A Model for Multilevel Advocacy Evaluation [PDF]
, 2009 · The Colorado Trust provided three years of general operating support to nine advocacy organizations working to increase access to health through policy change work.
Reed, Ehren D. +3 more
core +1 more source
Diversity and complexity in neural organoids
FEBS Letters, EarlyView.Neural organoid research aims to expand genetic diversity on one side and increase tissue complexity on the other. Chimeroids integrate multiple donor genomes within single organoids. Self‐organising multi‐identity organoids, exogenous cell seeding, or enforced assembly of region‐specific organoids contribute to tissue complexity.
Ilaria Chiaradia, Madeline A. Lancaster
wiley +1 more source
Al-Tanzim: Jurnal Manajemen Pendidikan IslamThis study delves into the interplay between the quality of educational services and lecturer competence at IAI TAZKIA and their effects on brand advocacy.
Nur Hendrasto +4 more
doaj +1 more source
Destination brand love and evangelism among international tourists in Vietnam: Roles of corrective engagement, empowerment, and authenticity [PDF]
Innovative MarketingType of the article: Research Article AbstractRecent tourism studies increasingly emphasize tourists’ active roles in destination experiences, prompting closer examination of how different forms of participation relate to destination brand outcomes ...
Hoai Thi Thu Luong, Hai Ninh Nguyen
doaj +1 more source
THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY
KAÜ-İİBF Dergisi, 2021 The branding process is formed by various stages. This process starts from the point that the consumer experiences the brand first time and continues till brand evangelism which is the stage of brand advocacy.
Rafet Beyaz, Abdullah Yiğit Güngör
doaj +1 more source
The Effects of Customer Advocacy on Brand Reputation: A Case Study in Higher Education
, 2022 The purpose of this study is to understand the relationship between customer advocacy and brand reputation in a non-profit context, specifically using Texas Christian University (TCU) as a case study.
Mistrot, Meredith
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