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Deanthropomorphising NLP: Can a language model be conscious? [PDF]
PLoS OneShardlow M, Przybyła P.
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Will the inclusion of AI anchors enhance the operational performance of live streaming e-commerce supply chains? [PDF]
PLoS OneYan X, Lu Q, Xiao D.
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Australian Dog Owners' Acceptance of Insect-Based Pet Food. [PDF]
InsectsTriggs A +4 more
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The Mechanism of the Effect of Anthropomorphized Brand Education on Brand Loyalty
Xiaolin Li +3 more
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Brand Anthropomorphism for Destination Marketing: The Case of Kumamon
Waewmanee PHUEKSAKORN
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Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty [PDF]
Journal of Brand Management, 2015 In this research, we conceptualized brand anthropomorphism as a property of branded products in regards to the extent to which these objects are perceived as if they were actual human beings. Then, we developed a scale of brand anthropomorphism that captures the multidimensional nature of the construct.
Guido G., Peluso A. M.
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The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Journal of Brand Management, 2022The widespread use of voice assistants (VAs) is leading consumers to attribute social presence (i.e. human characteristics) to these interfaces. Considering name-brand VAs (NBVAs), the medium through which users interact with the brand name and brand voice, the emergence of perceptions of brands as human entities may also be hypothesised. Consequently,
Vernuccio, Maria +3 more
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