Results 261 to 266 of about 7,145 (266)
Some of the next articles are maybe not open access.

Brand Anthropomorphism: Its Dimensions and Measurement

2010
Gianluigi Guido   +2 more
openaire   +1 more source

13. Brands as Humans: Relationship Norms and Anthropomorphism

2012
openaire   +1 more source

Anthropomorphic brands are more eco-friendly? The impact of anthropomorphic communication on green consumption tendency

Acta Psychologica Sinica
Tao WANG, Shuyun XUE, Wenting FENG
openaire   +1 more source

Update and new advances in fertility preservation and cancer

Ca-A Cancer Journal for Clinicians
exaly  

My brand, my love! A study on the levels of brand anthropomorphism in positive customer-brand relationships

openaire   +2 more sources

Power Mind-Set and Brand Anthropomorphism: An Experimental Study of Brand Roles

2018
openaire   +1 more source
psychology
advertising
business
marketing
social psychology
brand management
brand awareness
brand equity
consumer behaviour
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