Results 101 to 110 of about 847,596 (330)
Asian Social Science, 2013 According to Marketing Science Institute (2002), one of the major objectives of marketing research is to assess the strength of brand equity.It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer ...
Erfan Severi, Kwek Choon Ling
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Managing Brand Equity : a Case Study of PT. X [PDF]
, 2017 Food & beverages is a tremendously growing industry in the recent and future years. It is a heavy and competitive industry with a steep prospect for Entrepreneurs in Surabaya.
Effendi, V. (Vincent) +1 more
core
FEBS Letters, EarlyView.Fluorescent probes allow dynamic visualization of phosphoinositides in living cells (left), whereas mass spectrometry provides high‐sensitivity, isomer‐resolved quantitation (right). Their synergistic use captures complementary aspects of lipid signaling. This review illustrates how these approaches reveal the spatiotemporal regulation and quantitative
Hiroaki Kajiho +3 more
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Jurnal Siasat Bisnis, 2011 The objectives of the research are: 1) to describe brand association, product value, service quality, consumer satisfaction and loyalty of motorcycle in Bekasi; 2) to test the influence of brand association, product value and service quality on consumer ...
Mohammad Rizan, Harun Arrasyid
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PERBANDINGAN BRAND EQUITY PRODUK SHAMPOO MEREK SUNSILK DENGAN MEREK PANTENE
Jurnal Manajemen dan Wirausaha, 2013 The objectives of the study were to know the difference in brand equity and its elements between shampoo products with brand Sunsilk and Pantene. The data analysis technique used was the mean difference test with paired samples.
Ida Ayu Raras Aristyani +1 more
doaj
Pengaruh Brand Image Speedy Telkom Terhadap Loyalitas Pelanggan Di Kecamatan Banyumanik Semarang [PDF]
, 2011 Penelitian ini bertujuan untuk mengevaluasi pengaruh dari Brand Image Speedy Telkom terhadap loyalitas pelanggan dengan fokus pelanggan Speedy Telkom yang berdomisili di area Kecamatan Banyumanik Semarang.
Adisaputra, N. B. (Najid) +1 more
core
A Cre‐dependent lentiviral vector for neuron subtype‐specific expression of large proteins
FEBS Letters, EarlyView.We designed a versatile and modular lentivector comprising a Cre‐dependent switch and self‐cleaving 2A peptide and tested it for co‐expression of GFP and a 2.8 kb gene of interest (GOI) in mouse cortical parvalbumin (PV+) interneurons and midbrain dopamine (TH+) neurons.
Weixuan Xue +6 more
wiley +1 more source
Examining the factors effective on brand equity from potential and actual customer’s viewpoint
Marketing i Menedžment Innovacij, 2017 The aim of the article. The main purpose of the present study is to survey and elaborate on the factors effective on brand equity from the potential and actual customer’s viewpoint. The results of the analysis.
H. Gharehbiglo +3 more
doaj
Data on customer perceptions on the role of celebrity endorsement on brand preference
Data in Brief, 2018 This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry.
Ayodotun Stephen Ibidunni +7 more
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Pengaruh Brand Awareness, Brand Association, dan Percieved Quality
FORUM EKONOMI, 2018 After a literature review and hypothesis formulation, data collected through questionnaire method to 82 people consumer of water purifiers Forbes in Samarinda which is obtained by using the purposive sampling technique. Thisresearch was conducted by using multiple linier regression.
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