Results 101 to 110 of about 5,030,655 (363)
Models of brand equity. A systematic and critical review
Cogent Business & ManagementMany methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionality, and valuation based on the ...
María Margarita Gutiérrez Gutiérrez +2 more
doaj +1 more source
FEBS Letters, EarlyView.Three‐dimensional (3D) biological systems have become key tools in lymphoma research, offering reliable in vitro and ex vivo platforms to explore pathogenesis and support precision medicine. This review highlights current 3D non‐Hodgkin lymphoma models, detailing their features, advantages, and limitations, and provides a broad perspective on future ...
Carla Faria +3 more
wiley +1 more source
The Nature of Airport Brand Associations
Tourism and HospitalityThis study examines the nature of brand associations that air travellers form with airports and which associations are important when choosing between airports. Using semi-structured qualitative interviews, this study collected information about 240 participants’ most recent trips using air travel, encompassing 642 airport visits and 88 airports ...
Isaac Levi Henderson +4 more
openaire +3 more sources
, 2013 According to Marketing Science Institute (2002), one of the major objectives of marketing research is to assess the strength of brand equity. It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the ...
Erfan Severi, K. C. Ling
semanticscholar +1 more source
From omics to AI—mapping the pathogenic pathways in type 2 diabetes
FEBS Letters, EarlyView.Integrating multi‐omics data with AI‐based modelling (unsupervised and supervised machine learning) identify optimal patient clusters, informing AI‐driven accurate risk stratification. Digital twins simulate individual trajectories in real time, guiding precision medicine by matching patients to targeted therapies.
Siobhán O'Sullivan +2 more
wiley +1 more source
PERBANDINGAN BRAND EQUITY PRODUK SHAMPOO MEREK SUNSILK DENGAN MEREK PANTENE
Jurnal Manajemen dan Wirausaha, 2013 The objectives of the study were to know the difference in brand equity and its elements between shampoo products with brand Sunsilk and Pantene. The data analysis technique used was the mean difference test with paired samples.
Ida Ayu Raras Aristyani +1 more
doaj
Is Distant Extension Always Upset? Neural Evidence of Empathy and Brand Association Affect Distant Extension Evaluation. [PDF]
Front Psychol, 2022 Song Z, Liu C, Shi R, Jing K.
europepmc +1 more source
Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian (Survei Pada Warga Temenggungan Sebagai Pelanggan Indomie Rt 10 Rw 01 Kelurahan Sukoharjo Kecamatan Klojen Kota Malang) [PDF]
, 2015 The emulation trading between old brand product and apparation of various new product brand which enlivening market emulation especially for fast food product indomie. The aim is to know and explain influence variables Brand Awareness, Perceived Quality,
Sari, R. A. (Ruby)
core
Building local fashion brand equity for young consumers [PDF]
, 2018 The purpose of this study was to examine the effect of brand awareness, perceived quality of the brand, brand association, brand loyalty, and brand image on the brand equity of local fashion brand among young consumers in Surabaya.
Anandya, Dudi +2 more
core +1 more source
Measuring brand association strength: a consumer based brand equity approach
, 2013 Purpose – To date, the brand equity literature has been limited by a gap in the measurement of a key driver of consumer based brand equity (CBBE). The authors ' aim is to address this gap by developing a new, consumer-based measure of brand association ...
A. French, Gareth Smith
semanticscholar +1 more source