Results 81 to 90 of about 8,507,249 (288)
Conational Drivers Influencing Brand Preference among Consumers [PDF]
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in ...
Rajagopal
core
Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. [PDF]
, 2005 Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations ...
Bijmolt, Tammo H. A. +1 more
core +1 more source
PERBANDINGAN BRAND EQUITY PRODUK SHAMPOO MEREK SUNSILK DENGAN MEREK PANTENE
Jurnal Manajemen dan Wirausaha, 2013 The objectives of the study were to know the difference in brand equity and its elements between shampoo products with brand Sunsilk and Pantene. The data analysis technique used was the mean difference test with paired samples.
Ida Ayu Raras Aristyani +1 more
doaj
Journal of Consumer ResearchAbstract The continuous trinity model (CTM) of brand associations integrates 50 years of consumer learning research with recent conceptualizations of consciousness. Three types of brand associations are proposed at the representational level (expectations, meaning, and affect), corresponding to three types of learning at the process ...
Christilene du Plessis +2 more
openaire +3 more sources
Asian Social Science, 2013 According to Marketing Science Institute (2002), one of the major objectives of marketing research is to assess the strength of brand equity.It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer ...
Erfan Severi, Kwek Choon Ling
openaire +2 more sources
FEBS Letters, EarlyView.Ascidian Ciona larvae initially show strong clockwise tail twisting, which is largely corrected during development. However, a small residual twist remains. This study shows that organized helical myofibrils in tail muscles mechanically stabilize this residual asymmetry, preventing complete restoration of bilateral symmetry and revealing how embryos ...
Yuki S. Kogure +3 more
wiley +1 more source
Jurnal Siasat Bisnis, 2011 The objectives of the research are: 1) to describe brand association, product value, service quality, consumer satisfaction and loyalty of motorcycle in Bekasi; 2) to test the influence of brand association, product value and service quality on consumer ...
Mohammad Rizan, Harun Arrasyid
doaj +4 more sources
Examining the factors effective on brand equity from potential and actual customer’s viewpoint
Marketing i Menedžment Innovacij, 2017 The aim of the article. The main purpose of the present study is to survey and elaborate on the factors effective on brand equity from the potential and actual customer’s viewpoint. The results of the analysis.
H. Gharehbiglo +3 more
doaj
The human gut microbiome across the life course
FEBS Letters, EarlyView.Despite significant individual variation and continuous change throughout life, the human gut microbiome follows some life stage‐specific trends. This article provides a brief overview of how gut microbiome composition shifts across different phases of life. Created in BioRender. Özkurt, E. (2026) https://BioRender.com/8q4nrnc.
Alise J. Ponsero +4 more
wiley +1 more source
Jurnal Manajemen dan Wirausaha, 2015 Measuring brand equity becomes an important part in the organization, especially college. By measuring the brand equity, the college would be more understanding about its brand awareness, brand association, perceived quality, and brand loyalty.
Elia Ardyan +8 more
doaj