Results 91 to 100 of about 83,803 (311)

The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity

Asian Social Science, 2013
According to Marketing Science Institute (2002), one of the major objectives of marketing research is to assess the strength of brand equity.It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer ...
Erfan Severi, Kwek Choon Ling
openaire   +2 more sources

The planar cell polarity protein Vangl2 interacts with the PDZ‐domains of Scribble but not with a unique PDZ‐like domain in Inturned

FEBS Letters, EarlyView.
Structural and biochemical characterisations show that the planar cell polarity (PCP) protein Inturned harbours a unique PDZ‐like domain that does not bind canonical PDZ‐binding motifs (PBMs) like that of another PCP protein Vangl2. In contrast, the apical‐basal polarity protein Scribble contains four PDZ domains that bind Vangl2, but one PDZ domain ...
Stephan Wilmes, Jan Brysch, Carmen Gelze, Lilli Meier, Daniel Kümmel   +4 more
wiley   +1 more source

Analisis Asosiasi Merek, Nilai Produk, dan Kualitas Pelayanan, Serta Pengaruhnya terhadap Kepuasan dan Loyalitas Konsumen Sepeda Motor di Bekasi

Jurnal Siasat Bisnis, 2011
The objectives of the research are: 1) to describe brand association, product value, service quality, consumer satisfaction and loyalty of motorcycle in Bekasi; 2) to test the influence of brand association, product value and service quality on consumer ...
Mohammad Rizan, Harun Arrasyid
doaj   +4 more sources

MEMAHAMI EKUITAS MEREK PERGURUAN TINGGI: PENELITIAN EMPIRIS PADA STIE SURAKARTA, JAWA TENGAH, INDONESIA

Jurnal Manajemen dan Wirausaha, 2015
Measuring brand equity becomes an important part in the organization, espe­ci­al­ly college. By mea­suring the brand equity, the college would be more understanding about its brand awareness, brand asso­ciation, perceived quality, and brand loyalty.
Elia Ardyan, Wisnu Sancoyo, Oky Tira Ayuda, Deni Setiadi, Fenti Winda Sari, Atika Ayu Ismawati, Novita Yuniarti, Hafiz Kurniawan, Winata .   +8 more
doaj  

Data on customer perceptions on the role of celebrity endorsement on brand preference

Data in Brief, 2018
This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry.
Ayodotun Stephen Ibidunni, Maxwell Ayodele Olokundun, Oyebisi Mary Ibidunni, Taiye Tairat Borishade, Hezekiah Olubusayo Falola, Odunayo Paul Salau, Augusta Bosede Amaihian, Peter Fred   +7 more
doaj   +1 more source

Calpain small subunit homodimerization is robust and calcium‐independent

FEBS Letters, EarlyView.
Calpains dimerize via penta‐EF‐hand (PEF) domains. Using single‐molecule force spectroscopy, we measured the strength and kinetics of PEF–PEF homodimer binding. The interaction is robust, shows a transient conformational step before dissociation, and remains largely insensitive to Ca2+.
Nesha May O. Andoy, Trina Dykstra‐MacPherson, Mathias A. Bell, Peter L. Davies, Ruby May A. Sullan   +4 more
wiley   +1 more source

Self-identity and consumption : a study of consumer personality, brand personality, and brand relationship [PDF]

This thesis investigates the relationship between self-identity and consumption by discussing the conceptual and measurement issues of consumer personality, brand personality, and brand relationship.
Huang, Hazel Hsiu-chen
core  

Measuring brand image: Shopping centre case studies

, 2002
'Branding' is well known for consumer products but power has shifted from manufacturers' brands towards retailers'. The term 'image' is more common than 'brand' in the context of shopping centres, but 'branding' may become more important.
Marsland, D, Dennis, C, Murphy, J, Cockett, T, Patel, T   +4 more
core   +1 more source

Examining the factors effective on brand equity from potential and actual customer’s viewpoint

Marketing i Menedžment Innovacij, 2017
The aim of the article. The main purpose of the present study is to survey and elaborate on the factors effective on brand equity from the potential and actual customer’s viewpoint. The results of the analysis.
H. Gharehbiglo, A. Mofid Seyed, Charandabi Siroosnezhad, H. Piroozinia   +3 more
doaj  

The Role of Social Brand Engagement, Brand Awareness, Brand Association, Brand Trust, and Purchase Intention for Brands

The Critical Review of Social Sciences Studies
The rapid advancement of social media platforms has significantly transformed the contemporary marketing landscape by reshaping how consumers interact with brands and make purchase-related decisions. Social media has evolved from a traditional one-way communication channel into an interactive digital environment where consumers actively engage with ...
null Shaikh Muhammad Fakhre Alam, null Hammad Zafar, null Muhammad Idrees   +2 more
openaire   +1 more source