Results 91 to 100 of about 849,168 (307)
Fan Based Brand Equity (FBBE) Factor Analysis of Football in Iranian Premier League Clubs
Annals of Applied Sport Science, 2014 This research aims to validate and factor-analyze the Fan Based Brand Equity (FBBE) questionnaire of football in Iranian supreme league clubs. The present research is of descriptive-analysis type and has been done by survey method.
Mohammad Rasoul Khodadai +3 more
doaj
Jurnal Kepariwisataan, 2019 Brand image (Brand Image) is a representation of the overall perception of the brand and is formed from information and past experience of the brand. The image of a brand is related to attitudes in the form of beliefs and preferences towards a brand.
Anthonny Susanto +2 more
doaj +1 more source
The Interorganizational Dynamics of Brand Alliances. [PDF]
The objective of the research is to put in evidence the interorganizational dynamics of brand alliances. More specifically the aim of the paper is to identify the business-to-business interactions within brand alliances through the governance adaptations
Coulibaly, Mantiaba, Sauvée, Loïc
core
Pengaruh Iklan dan Citra Merek terhadap Minat Beli Konsumen Produk Merek Honda (Survei Konsumen pada Dealer CV. Cempaka Motor di Kabupaten Sijunjung) [PDF]
, 2018 This study aims to find out how the influence of advertising (advertising messages, advertising copy, advertising design, advertising model, color and music advertising) and brand image (brand association superiority, brand association strength and ...
Karneli, O. (Okta), Saputra, R. (Randi)
core
Therapeutic Apheresis and Dialysis, EarlyView.ABSTRACT Introduction Pre‐dilution online hemodiafiltration (Pre‐HDF) is predominantly used in Japan, whereas post‐dilution online HDF (Post‐HDF) is more common in Europe. An asymmetric cellulose triacetate (ATA) membrane may improve biocompatibility.
Kenji Sakurai +4 more
wiley +1 more source
PERBANDINGAN BRAND EQUITY PRODUK SHAMPOO MEREK SUNSILK DENGAN MEREK PANTENE
Jurnal Manajemen dan Wirausaha, 2013 The objectives of the study were to know the difference in brand equity and its elements between shampoo products with brand Sunsilk and Pantene. The data analysis technique used was the mean difference test with paired samples.
Ida Ayu Raras Aristyani +1 more
doaj
Edukasi Islami: Jurnal Pendidikan IslamThe objectives of this study is to explore brand equity of Islamic higher education (IHE) in Indonesia. This research is field research with descriptive quantitative approach.
Ahmad Juhaidi, Syaifuddin Syaifuddin
doaj +1 more source
Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis [PDF]
The variety-seeking behavior and the brand choice among the consumers have been discussed extensively in the previous research contributions from the stochastic point of view.
Rajagopal
core
Asian Social Science, 2013 According to Marketing Science Institute (2002), one of the major objectives of marketing research is to assess the strength of brand equity.It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer ...
Erfan Severi, Kwek Choon Ling
openaire +2 more sources
Revealing the structure of land plant photosystem II: the journey from negative‐stain EM to cryo‐EM
FEBS Letters, EarlyView.Advances in cryo‐EM have revealed the detailed structure of Photosystem II, a key protein complex driving photosynthesis. This review traces the journey from early low‐resolution images to high‐resolution models, highlighting how these discoveries deepen our understanding of light harvesting and energy conversion in plants.
Roman Kouřil
wiley +1 more source