Results 111 to 120 of about 846,179 (305)

Data on customer perceptions on the role of celebrity endorsement on brand preference

Data in Brief, 2018
This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry.
Ayodotun Stephen Ibidunni, Maxwell Ayodele Olokundun, Oyebisi Mary Ibidunni, Taiye Tairat Borishade, Hezekiah Olubusayo Falola, Odunayo Paul Salau, Augusta Bosede Amaihian, Peter Fred   +7 more
doaj   +1 more source

Retail store design and environment as branding support in the services marketing [PDF]

The services are intangibles, therefore their quality is difficult to be evaluated by the client and building a strong brand image is a challenging task.
Catalin M. BARBU, Tudor Nistorescu
core  

Managing Brand Equity : a Case Study of PT. X [PDF]

, 2017
Food & beverages is a tremendously growing industry in the recent and future years. It is a heavy and competitive industry with a steep prospect for Entrepreneurs in Surabaya.
Effendi, V. (Vincent), Liemmongan, J. S. (Joseph)   +1 more
core  

Enteropathogenic E. coli shows delayed attachment and host response in human jejunum organoid‐derived monolayers compared to HeLa cells

FEBS Letters, EarlyView.
Enteropathogenic E. coli (EPEC) infects the human intestinal epithelium, resulting in severe illness and diarrhoea. In this study, we compared the infection of cancer‐derived cell lines with human organoid‐derived models of the small intestine. We observed a delayed in attachment, inflammation and cell death on primary cells, indicating that host ...
Mastura Neyazi, Pilar Samperio Ventayol, Natalie Burkard, Nicolas Schlegel, Carmen Aguilar, Sina Bartfeld   +5 more
wiley   +1 more source

Pengaruh Brand Image Speedy Telkom Terhadap Loyalitas Pelanggan Di Kecamatan Banyumanik Semarang [PDF]

, 2011
Penelitian ini bertujuan untuk mengevaluasi pengaruh dari Brand Image Speedy Telkom terhadap loyalitas pelanggan dengan fokus pelanggan Speedy Telkom yang berdomisili di area Kecamatan Banyumanik Semarang.
Adisaputra, N. B. (Najid), Susanty, A. (Aries)   +1 more
core  

Organoids in pediatric cancer research

FEBS Letters, EarlyView.
Organoid technology has revolutionized cancer research, yet its application in pediatric oncology remains limited. Recent advances have enabled the development of pediatric tumor organoids, offering new insights into disease biology, treatment response, and interactions with the tumor microenvironment.
Carla Ríos Arceo, Jarno Drost
wiley   +1 more source

Reciprocal control of viral infection and phosphoinositide dynamics

FEBS Letters, EarlyView.
Phosphoinositides, although scarce, regulate key cellular processes, including membrane dynamics and signaling. Viruses exploit these lipids to support their entry, replication, assembly, and egress. The central role of phosphoinositides in infection highlights phosphoinositide metabolism as a promising antiviral target.
Marie Déborah Bancilhon, Bruno Mesmin
wiley   +1 more source

Pengaruh Brand Image, Brand Association, Dan Brand Awareness Terhadap Repurchase Intention Produk Smartphone Merek Asus [PDF]

, 2017
Tujuan penelitian ini untuk mengetahui bagaimana pengaruh Brand Image, Brand Association dan Brand Awareness terhadap Repurchase Intention produk smartphone merek ASUS. Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image, Brand Association dan
Santika, I. W. (I), Sari, N. K. (Ni)
core  

Young consumers' insights on brand association, brand awareness, perceived quality, brand image, brand loyalty and brand equity

XX International May Conference on Strategic Management – IMCSM24 Proceedings - zbornik radova
Brands try to capture young consumers as they are early adopters which help them to secure business for long term. The purpose of this study is to examine the effects of brand association, brand awareness, brand image, perceived quality and the mediating effect of brand loyalty on brand equity among young consumers and their direct relationship with ...
Thiruchelvi Arunachalam, Mayurigha Sivakumar, Ashvadharani Raveendran   +2 more
openaire   +2 more sources

Spatiotemporal and quantitative analyses of phosphoinositides – fluorescent probe—and mass spectrometry‐based approaches

FEBS Letters, EarlyView.
Fluorescent probes allow dynamic visualization of phosphoinositides in living cells (left), whereas mass spectrometry provides high‐sensitivity, isomer‐resolved quantitation (right). Their synergistic use captures complementary aspects of lipid signaling. This review illustrates how these approaches reveal the spatiotemporal regulation and quantitative
Hiroaki Kajiho, Shin Morioka, Junko Sasaki, Takehiko Sasaki   +3 more
wiley   +1 more source