Results 131 to 140 of about 849,168 (307)

Pengaruh Penggunaan Celebrity Endorser, Brand Association dan Brand Image Terhadap Keputusan Pembelian (Studi Kasus Iklan Luwak White Cofee Versi Lee Min Ho Tahun 2016 Pada Pelanggan Luwak White Coffee)” [PDF]

, 2016
This study aimed to analyze the influence of celebrity endorser, Association brand and brand image of the customer's purchasing decision Luwak White Coffee. Purchasing decisions is an important thing to do a company to know how much the consumer purchase
, Dra. Wafiatun Mukharomah, M.M., Halim, Andi Indigo   +1 more
core  

The (Glg)ABCs of cyanobacteria: modelling of glycogen synthesis and functional divergence of glycogen synthases in Synechocystis sp. PCC 6803

FEBS Letters, EarlyView.
We reconstituted Synechocystis glycogen synthesis in vitro from purified enzymes and showed that two GlgA isoenzymes produce glycogen with different architectures: GlgA1 yields denser, highly branched glycogen, whereas GlgA2 synthesizes longer, less‐branched chains.
Kenric Lee, Dimitrios Bekiari, Sofia Doello, Karl Forchhammer   +3 more
wiley   +1 more source

Analisis Perbandingan Brand Equity Aqua Dengan Aguaria (Studi Kasus Pada Mahasiswa FE Universitas Muhammadiyah Surakarta) [PDF]

, 2011
Tujuan dari penelitian ini adalah untuk mengetahui adakah perbedaan antara brand equity (brand awareness, brand association, perceived quality, brand loyalty) aqua dengan brand equity (brand awareness, brand association, perceived quality, brand loyalty)
DARMAWAN, ARIF
core  

The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes

Journal of Consumer Research
Abstract The continuous trinity model (CTM) of brand associations integrates 50 years of consumer learning research with recent conceptualizations of consciousness. Three types of brand associations are proposed at the representational level (expectations, meaning, and affect), corresponding to three types of learning at the process ...
Christilene du Plessis, Serena D’Hooge, Steven Sweldens   +2 more
openaire   +3 more sources

Structural biology of ferritin nanocages

FEBS Letters, EarlyView.
Ferritin is a conserved iron‐storage protein that sequesters iron as a ferric mineral core within a nanocage, protecting cells from oxidative damage and maintaining iron homeostasis. This review discusses ferritin biology, structure, and function, and highlights recent cryo‐EM studies revealing mechanisms of ferritinophagy, cellular iron uptake, and ...
Eloise Mastrangelo, Flavio Di Pisa
wiley   +1 more source

The Influence of Brand Awareness, Perception of Quality, and Brand Association on Korean Skincare Brand Equity (Study on Korean Skincare Users in Surabaya)

Indonesian Interdisciplinary Journal of Sharia Economics
This research is motivated by the need to improve quality and introduce modern marketing techniques, which are strategies to compete and excel in order to increase company profitability and strengthen brand value.
Adisa Lupita Oktavia, Budi Prabowo
doaj  

The influence of brand experience on brand loyalty in the electronic commerce sector: the mediating effect of brand association and brand trust

Cogent Business & Management
Businesses are increasingly focusing on brand experience due to its dual role in directly creating customer value and shaping customers’ perceptions of brand equity.
Vo Minh Sang, Mai Chi Cuong
doaj   +1 more source

Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model. [PDF]

To propose a framework integrating the types and levels of the determinants of brand CO recognition and to provide evidence on Internet users’ brand CO recognition rates using a sample of multi-regional and global brands from a variety of product ...
Cerviño, Julio
core  

PENGARUH BRAND ASSOCIATION TERHADAP MOTIVASI MEMBELI SMARTPHONES (Studi Eksplanatif Pengaruh Brand Association Apple terhadap Motivasi Membeli Produk Smartphones Iphone pada mahasiswa Fakultas Ekonomi Angkatan 2011 Universitas Atma Jaya Yogyakarta) [PDF]

, 2013
Penelitian yang berjudul PENGARUH BRAND ASSOCIATION TERHADAP MOTIVASI MEMBELI bertujuan untuk mengetahui pengaruh yang signifikan antara brand association (atribut produk, manfaat produk, harga produk dan gaya hidup) secara parsial dan simultan terhadap ...
Sagita, Hilda
core  

Organ‐specific redox imbalances in spinal muscular atrophy mice are partially rescued by SMN antisense oligonucleotides

FEBS Letters, EarlyView.
We identified a systemic, progressive loss of protein S‐glutathionylation—detected by nonreducing western blotting—alongside dysregulation of glutathione‐cycle enzymes in both neuronal and peripheral tissues of Taiwanese SMA mice. These alterations were partially rescued by SMN antisense oligonucleotide therapy, revealing persistent redox imbalance as ...
Sofia Vrettou, Brunhilde Wirth
wiley   +1 more source