Results 141 to 150 of about 176,448 (310)

Personal branding for librarians: The way forward [PDF]

open access: yes, 2010
Librarians have always been labelled as knowledge gatekeepers and persons who ‘shusshhh’ people around. However, that may be true years and decades ago. Going forward, do we librarians want to be labelled as such? A brand is a promise delivered.
Syed Ahmad Alhady, Syed Mohammed Alhady   +1 more
core  

Effect of Laser Deoxidation on Adhesive‐Bonded Aluminum in an Oxygen‐Free Atmosphere

open access: yesAdvanced Engineering Materials, EarlyView.
This study investigates laser ablation of aluminum under oxygen‐free conditions. The goal is to produce oxide‐free substrates that enable improved adhesive bonding with epoxy. Optimized laser parameters (90% overlap, 300 µJ) combined with oxide‐free substrates result in the highest tensile strength of the adhesive bond.
Sandra Gerland   +5 more
wiley   +1 more source

Service-dominant logic in the hotel industry: Pathway to brand awareness and loyalty

open access: yesAsian Management and Business Review
This study aims to analyze the influence of service-dominant logic (SDL) on brand attitude, emotional brand attachment, and brand engagement and the impact of these three variables on brand awareness and brand loyalty among hotel users in Bandung City ...
Tanty Sondari   +2 more
doaj   +2 more sources

The Power of a Small College [PDF]

open access: yes, 2010
Gandhi showed the world what a small body of determined spirits could accomplish together.
Linfield Magazine Staff
core   +1 more source

Influence of an Oxygen‐Free Atmosphere on Diamond‐Single‐Grain Scratching of Ti–6Al–4V

open access: yesAdvanced Engineering Materials, EarlyView.
Single‐grain scratching of Ti–6Al–4V is investigated under controlled, oxygen‐free, and ambient atmospheres using a novel experimental setup with in situ high‐speed imaging. The approach enables direct observation of chip formation and adhesion under suppressed oxidation.
Berend Denkena   +2 more
wiley   +1 more source

Does umbrella branding really work? Investigating cross-category brand loyalty [PDF]

open access: yes, 2012
Numerous studies on the drivers of brand extension success [Aaker and Keller, 1990, Broniarczyk and Alba, 1994, Hem et al., 2003, Völckner and Sattler, 2006] found evidence that parent-brand characteristics and the fit between parent brand and transfer ...
Hildebrandt, Lutz, Silberhorn, Nadja
core  

Al–Cu Composite Casting of Laser‐Deoxidized Copper: Bonding, Interfacial Chemistry, and Thermal Conductivity

open access: yesAdvanced Engineering Materials, EarlyView.
This study investigates laser‐based oxide removal of Cu inserts in oxygen‐free conditions and examines long‐term oxidation kinetics and surface chemistry under different atmospheres via X‐ray photoelectron spectroscopy. Al–Cu compound casting with differently oxidized surfaces is performed, and intermetallic phase formation, morphology, and thermal ...
Timon Steinhoff   +9 more
wiley   +1 more source

Dynamic Testing of Cold Gas Sprayed Bipolar Plates–Porous Transport Layer Coating System in Proton Exchange Membrane Water Electrolysis

open access: yesAdvanced Engineering Materials, EarlyView.
Through direct application of porous transport layer (PTL) on the bipolar plate (BPP) with thermal spraying, the interfacial contact resistance is improved. With the cold gas sprayed BPP–PTL coating system, a proton exchange membrane water electrolysis cell with a cell voltage of Ucell = 1.9 V can be operated up to i = 2.5 A/cm2 in a dynamic mode ...
Kirsten Bobzin   +5 more
wiley   +1 more source

Stretching ties: social capital in the rebranding of Coos County, New Hampshire [PDF]

open access: yes, 2011
Place rebranding is gaining in popularity as cities and rural communities alike attempt to expand their revenue streams through innovative marketing strategies that seek to revitalize or create tourism destinations.
Dillon, Michele
core   +1 more source

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