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PENGARUH SOCIAL MEDIA INTERACTIVITY, SOCIAL MEDIA BENEFITS DAN SOCIAL MEDIA REWARD TERHADAP EMOTIONAL ATTACHMENT MELALUI BRAND IMAGE PADA PENGGUNA TIKET.COM DI SURABAYA

Jurnal Performa
Tujuan penelitian ini adalah untuk mengetahui apakah variabel Social Media Interactivity, Social Media Benefits, dan Social Media Reward memiliki pengaruh terhadap Emotional Attachment melalui Brand Image pada Pengguna Tiket.com di Surabaya.
Naufan Faris Shidqi
doaj   +1 more source

The Role of Ultra‐Thin Passive Films and Organic Adsorbates on Aluminum Chips for a Friction‐Induced Solid‐State Recycling Process

Advanced Engineering Materials, EarlyView.
Despite benefits to storage stability and handleability of aluminum scrap, octadecyl phosphonic acid (ODPA) SAMs reduce the tensile strength of wires produced using friction‐induced recycling. Etching and methyl diphosphonic acid (MDPA) coatings, however, have little effect.
Timothy D. Goller, Steffen Gabsa, Werner Homberg, Guido Grundmeier   +3 more
wiley   +1 more source

The Influence of Brand Identity, Brand Attachment, Brand Image, and Brand Trust on the Brand Loyalty of Shopee

International Journal of Business and Applied Economics
This study is about the influence of brand identity, brand attachment, brand image, and brand trust on brand loyalty at Shopee. Using a quantitative approach with proportionate stratified random sampling, this study involved 125 respondents. Data analysis was performed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) technique to ...
Zahrul Mubarok, Totok Haryanto, Erny Rachmawati, Meydy Fauziridwan   +3 more
openaire   +1 more source

Exploring the Role of Healthy Green Spaces, Psychological Resilience, Attitude, Brand Attachment, and Price Reasonableness in Increasing Hotel Guest Retention. [PDF]

Int J Environ Res Public Health, 2019
Yu J.
europepmc   +1 more source

Elastic–Plastic Modeling and Experimental Characterization of Granular Jamming Actuators

Advanced Engineering Materials, EarlyView.
Granular jamming enables rapid switching between soft and rigid mechanical states. Here, a reduced‐order elastic‐perfectly‐plastic beam framework captures pressure‐dependent loading, unloading, residual deformation, and hysteresis in jammed beams, while matching three‐point bending experiments across materials and geometries. The framework links design
Saheli Patel, Prashant K. Purohit, Jordan R. Raney   +2 more
wiley   +1 more source

Service-dominant logic in the hotel industry: Pathway to brand awareness and loyalty

Asian Management and Business Review
This study aims to analyze the influence of service-dominant logic (SDL) on brand attitude, emotional brand attachment, and brand engagement and the impact of these three variables on brand awareness and brand loyalty among hotel users in Bandung City ...
Tanty Sondari, Nur Zeina Maya Sari, Ayke Nuraliati   +2 more
doaj   +2 more sources

Rotary 3D Printing With Integrated Electroplating

Advanced Engineering Materials, EarlyView.
A rotary material extrusion platform integrates localized copper electroplating with printing and encapsulation to fabricate cylindrical polymer–metal structures containing fully embedded, low‐resistance conductive pathways that enable internal Joule heating and thermally activated shape‐memory responses.
Antonio Zagaria, Nicola Larovere, Moslem Mohammadi, Gianluca Percoco, Ali Zolfagharian, Gianni Stano   +5 more
wiley   +1 more source

The Role of Packaging in Brand Attachment

Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences
Packaging plays an important role in creating and strengthening brand attachment, significantly impacting consumer perception and brand experience. It influences not only the product's first impression, but also how consumers interact with it in the long term. This article explains how packaging contributes to the brand attachment of a product.
openaire   +1 more source

The impact of fear on brand attachment

, 2014
Throughout their daily lives consumers experience a vast array of emotions. At times these emotions are directly related to a consumption context, while other times these emotions are unrelated. While previous research on incidental emotion has generally found that negative emotions have negative outcomes for brands, the explicit effect of fear has ...
openaire   +1 more source

Relationship between Community Attachment, Brand Identity and Brand Love: Based on the Experience of Consumer’s Emotional Value Perspective [PDF]

, 2017
To foster consumers' emotional attachment to a brand is becoming a vital task for brand managers in the highly competitive market nowadays. And the study of brand love is a hot spot in the marketing management research. Prior research mainly focus on the
Gao, Xueji
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