Results 111 to 117 of about 11,243 (117)

THE ROLE OF LUXURY BRAND ATTACHMENT ON CONSUMER BRAND RELATIONSHIP

Global Fashion Management Conference, 2017
Anwar Sadat Shimul, Michael Lwin, Ian Phau   +2 more
openaire   +1 more source

Variability and brand attachment

openaire   +1 more source

Brand Credibility and Brand Value Congruence as Antecedents for Brand Advocacy and Brand Attachment

Journal of Advances in Economics and Business Studies
Perihan Salah, Nada Elmahdy, Samaa Abdelfattah, Martine Tawfik, Ziad Mohammed, Karim Wagih, Hania Mohammed   +6 more
openaire   +1 more source

Consumer emotional attachments to a brand

2018
Ramírez, Alejandra, Ramírez, Ángela Milena   +1 more
openaire   +1 more source

Emotional attachment: a bridge between brand reputation and brand advocacy

Asia-Pacific Journal of Business Administration
Arash Ahmadi
exaly  

Investigating of the influence process on consumer’s active engagement through emotional brand attachment and brand love

Asia Pacific Journal of Marketing and Logistics
Chul-Jae Choi
exaly  

Brand Loyalty through Brand Attachment and Brand Trust: A Relational Perspective

2010
openaire   +1 more source