Results 111 to 120 of about 12,311 (260)

Unpacking Virtual Influencer Persuasiveness: Effects of Social Attributes, Self-Congruence, and Attachment on Brand Attitude and Purchase Intention

Asia Marketing Journal
As virtual influencers (VIs) increasingly function as prominent intermediaries in brand–consumer interactions, there is a critical need for systematic investigation into their impact on consumer behavior.
You Jin Song, Sejung Marina Choi
doaj   +1 more source

Microstructure Reconstruction in Battery Electrodes Using Machine Learning Based on Low‐Voltage Focused Ion Beam–Scanning Electron Microscopy Tomography Images

Advanced Engineering Materials, EarlyView.
Low‐voltage FIB‐SEM tomography combined with a image preprocessing pipeline improves phase contrast and enables reliable machine‐learning segmentation of conductive networks in lithium‐ion battery electrodes. Structural descriptors are extracted from segmented images, done semimanually and automated, and compared.
Lisa Beran, Vincent Nebel, Dominik Perius, Kshitij Kumar, Yannis Heim, Laura Bies, Tobias Kraus   +6 more
wiley   +1 more source

PENGARUH SOCIAL MEDIA INTERACTIVITY, SOCIAL MEDIA BENEFITS DAN SOCIAL MEDIA REWARD TERHADAP EMOTIONAL ATTACHMENT MELALUI BRAND IMAGE PADA PENGGUNA TIKET.COM DI SURABAYA

Jurnal Performa
Tujuan penelitian ini adalah untuk mengetahui apakah variabel Social Media Interactivity, Social Media Benefits, dan Social Media Reward memiliki pengaruh terhadap Emotional Attachment melalui Brand Image pada Pengguna Tiket.com di Surabaya.
Naufan Faris Shidqi
doaj   +1 more source

DigiChrom: A Domain Ontology for Semantic Representation of Trivalent Chromium Platings and Its Large Language Model‐Based Alignment With Multiple Mid‐Level Ontologies

Advanced Engineering Materials, EarlyView.
Digitalizing electroplating requires both domain knowledge and interoperability. This work introduces PlatOn, a domain ontology for trivalent chromium plating and coating characterization, and a hybrid pipeline that aligns it to a mid‐level reference ontology by combining eight similarity metrics with language model reasoning. Expert‐validated mappings
Janik Harter, Elena Garcia Trelles, Christoph Schweizer, Thomas Seifert, Christoph Baumer, Mahmoud Elkady, Katja Feige, Daniel Grimme, Edgar Hoffmann, Andreas Waibel, Anke Walter   +10 more
wiley   +1 more source

The Influence of Brand Identity, Brand Attachment, Brand Image, and Brand Trust on the Brand Loyalty of Shopee

International Journal of Business and Applied Economics
This study is about the influence of brand identity, brand attachment, brand image, and brand trust on brand loyalty at Shopee. Using a quantitative approach with proportionate stratified random sampling, this study involved 125 respondents. Data analysis was performed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) technique to ...
Zahrul Mubarok, Totok Haryanto, Erny Rachmawati, Meydy Fauziridwan   +3 more
openaire   +1 more source

Semantic Modeling in Materials Science and Engineering With Platform MaterialDigital Core Ontology 3.0

Advanced Engineering Materials, EarlyView.
The community‐driven Platform MaterialDigital Core Ontology (PMDco) 3.0 is introduced as a Basic Formal Ontology‐aligned semantic backbone for the processing–structure–properties paradigm in Materials Science and Engineering. Modular engineering, automated releases, and validation workflows are highlighted and key semantic patterns for materials ...
Markus Schilling, Philipp von Hartrott, Jörg Waitelonis, Thomas Hanke, Henk Birkholz, Hossein Beygi Nasrabadi, Khashayar Razghandi, Kamilla Zaripova, Felix Thonagel, Fabian Neuhaus, Martin Glauer, Lars Vogt, Harald Sack, Lutz Mädler, Bernd Bayerlein, Chris Eberl   +15 more
wiley   +1 more source

Exploring the Role of Healthy Green Spaces, Psychological Resilience, Attitude, Brand Attachment, and Price Reasonableness in Increasing Hotel Guest Retention. [PDF]

Int J Environ Res Public Health, 2019
Yu J.
europepmc   +1 more source

Design of a Multistable Finger Prosthesis with Programmable Metamaterials

Advanced Engineering Materials, EarlyView.
This research article shows the development of a multistable programmble metamaterial for the use as a finger prosthesis. The material was designed on different hierarchical levels where the influence of geometrical parameters and combination of mechanical elements was explored.
Franziska Wenz, Jannik Krohn, Alexander Leichner, Dilip Chalissery, Heiko Andrae, Chris Eberl   +5 more
wiley   +1 more source

Service-dominant logic in the hotel industry: Pathway to brand awareness and loyalty

Asian Management and Business Review
This study aims to analyze the influence of service-dominant logic (SDL) on brand attitude, emotional brand attachment, and brand engagement and the impact of these three variables on brand awareness and brand loyalty among hotel users in Bandung City ...
Tanty Sondari, Nur Zeina Maya Sari, Ayke Nuraliati   +2 more
doaj   +2 more sources

The Role of Packaging in Brand Attachment

Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences
Packaging plays an important role in creating and strengthening brand attachment, significantly impacting consumer perception and brand experience. It influences not only the product's first impression, but also how consumers interact with it in the long term. This article explains how packaging contributes to the brand attachment of a product.
openaire   +1 more source