Results 91 to 100 of about 11,243 (117)

Literature Review: Celebrity Attachment and Brand Attachment

GLOBAL BUSINESS FINANCE REVIEW
Mohammad Hamsal Mohammad Hamsal, Triyono Arief Wahyudi Triyono Arief Wahyudi, Tantri Yanuar Rahmat Syah Tantri Yanuar Rahmat Syah, Unik Dwi Lestari Unik Dwi Lestari   +3 more
openaire   +1 more source

Reflections on emotional attachment to brands: Brand romance and brand love

Journal of Customer Behaviour, 2013
Hemant Patwardhan, Siva K. Balasubramanian   +1 more
openaire   +1 more source

The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model

Marketing Intelligence and Planning, 2023
Ian Phau, Anwar Sadat Shimul
exaly  

Exploring hotel brand attachment: The mediating role of sentimental value

Journal of Retailing and Consumer Services, 2020
Bo Pu
exaly  

Antecedents and consequences of brand attachment: A literature review and research agenda

International Journal of Consumer Studies, 2023
Jane Hemsley-Brown
exaly  

Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust

Journal of Hospitality and Tourism Management, 2020
Ming-Way Li, Hsiu-Yu Teng
exaly  

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

International Journal of Hospitality Management, 2021
Jinsoo Hwang, Jinkyung Jenny Kim, Ja Young Choe   +2 more
exaly  

The Impact of Brand Experience to the Brand Loyalty Mediated by Emotional Brand Attachment

Advances in Economics, Business and Management Research, 2022
Ihwan Susila, Zulfikar Azaria Rahman
openaire   +1 more source

Positive and negative behaviours resulting from brand attachment

European Journal of Marketing, 2018
Yuksel Ekinci, Arnold Japutra, Lyndon Simkin   +2 more
exaly  

Brand Attachment

2009
openaire   +1 more source