Results 101 to 110 of about 11,243 (117)

The role of brand attachment strength in higher education

Journal of Business Research, 2016
, Charles Dennis, Savvas Papagiannidis
exaly  

Attachment to the Brand

2015
openaire   +1 more source

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, 2010
Andreas Benedikt Eisingerich, Deborah Macinnis, Dawn Iacobucci   +2 more
exaly  

How does attachment style influence the brand attachment – brand trust and brand loyalty chain in adolescents?

International Journal of Advertising, 2017
Sonja Bidmon
exaly  

Examining brand loyalty from an attachment theory perspective

Marketing Intelligence and Planning, 2020
Kwame Simpe Ofori, John Paul Kosiba, Abednego Feehi Okoe   +2 more
exaly  

Attachment–aversion (AA) model of customer–brand relationships

Journal of Consumer Psychology, 2013
Andreas Benedikt Eisingerich, C Whan Park   +1 more
exaly  

Brand Page Attachment

2016
openaire   +1 more source

The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival

Journal of Destination Marketing & Management, 2018
James Petrick, Ja Young Choe, Seongseop Kim   +2 more
exaly  

How the senses and technologies of the store atmosphere influence brand attachment and its results on brand advocacy and brand attachment

Ter clientes com uma relação próxima (íntima) e transformá-los em verdadeiros defensores perante otros consumidores são dois dos principais objectivos das marcas. No mundo atual, o mercado aparenta-se bastante saturado, com um vasto conjunto de marcas que oferecem soluções semelhantes aos clientes a preços comparáveis.
openaire   +1 more source

The Effect of Video Contents Experiences Brand on Brand Attachment and Brand Loyalty

CONTENTS PLUS, 2014
Hun Kim, Eun Kyoung Han
openaire   +1 more source