Results 81 to 90 of about 11,243 (117)

The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment

2014
Being able to build a relationship with a customer through the brand is a vital necessity for marketing. Established relationships with customers carry benefits for companies such as increased profitability. Previous studies have acknowledged the role brand attachment, brand trust and brand attitude play in the formation of committed behaviour, without
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The Effects of Consumer Brand Identification and Brand Attachment to Brand Equity

Journal of the Korean Society of Clothing and Textiles, 2010
This study investigates the effects of consumer brand identification and brand attachment to brand equity. 332 surveys were collected from male and female university students in Seoul. In each survey, respondents were asked to choose one favorite fashion brand that they often purchase and answer questions regarding brand identification, brand ...
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Antecedents of emotional attachment to brands

Journal of Business Research, 2011
Abstract Marketers desire exclusive brand repurchase. This can occur when customers develop deep emotional “bonds” with brands, as elaborated in the emotional attachment to brands construct. To create emotionally attached repurchase, marketers must understand controllable antecedents of the phenomenon. However, a comprehensive study of antecedents is
Douglas B. Grisaffe, Hieu P. Nguyen
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The Effect of Brand Rituals on Brand Attachment

Academic Journal of Business & Management, 2023
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Place attachment and brand attachment : An attachment process and its outcomes

International Journal of Tourism Management and Sciences, 2023
Yevgeniya Li, Hyunjung Kim
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Destination Brand Attachment

2022
Arnold Japutra, Sebastián Molinillo
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Brand Attachment and a Strategic Brand Exemplar

2008
C. Whan Park, Deborah J. MacInnis, Joseph Priester   +2 more
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Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study

Psychology and Marketing, 2022
Mehmet Ozer
exaly  

The influence of historical nostalgia on a heritage destination's brand authenticity, brand attachment, and brand equity

International Journal of Tourism Research, 2021
Xiaohua Chen, Timothy J Lee, Xiubai Li
exaly  

Building brand credibility: The role of involvement, identification, reputation and attachment

Journal of Retailing and Consumer Services, 2022
Yuksel Ekinci, Sebastian Molinillo, Arnold Japutra   +2 more
exaly