Shaping consumer behavior with artificial intelligence and brand elements. [PDF]
Carbon Balance ManagArmutcu B.
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New infant formulas for healthy term infants: A randomized, controlled, double-blind, multicenter, non-inferiority design safety study. [PDF]
PLoS OneFleming SA +4 more
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Compulsive sexual behavior disorder (CSBD) and problematic pornography use (PPU): A comprehensive, interdisciplinary, and expert-informed narrative review with suggested future directions. [PDF]
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Political ideology and brand attachment
International Journal of Research in Marketing, 2019Abstract We introduce political conservatism as possibly associated with brand attachment. We propose that conservatism, in particular, might be related to stronger attachment bonds to brands due to greater feelings of uncertainty, encouraging consumers to seek security via forming brand attachment bonds.
JASMINA Iličić, Eugene Y Chan
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The impact of brand authenticity on brand attachment in the food industry
British Food Journal, 2015Purpose– The purpose of this paper is to investigate the impact of brand authenticity on brand attachment and subsequently on consumer behaviour related to food brands.Design/methodology/approach– Results are derived from primary data collected from a consumer sample in Greece. Respondents rate their brand authenticity and brand attachment for two well
Ioannis Assiouras +3 more
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Understanding drivers and outcomes of brand attachment in mobile branded apps
Journal of Consumer Marketing, 2020Purpose Mobile computing is an emerging trend. Building on motivational theories, brand attachment and mobile application literature, this paper tests a conceptual model with the aim to provide insights into antecedents and outcomes of consumer brand attachment in a mobile app context.
Tran, Trang P. +2 more
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The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes
The Marketing Review, 2014Brand attachment recently has received great attention among practitioners and academics alike. Scholars consider brand attachment a key requisite in consumer-brand relationships that create favourable consumer behaviours such as positive brand attitudes and brand loyalty. Few studies, however, examine the detrimental outcomes of brand attachment.
Arnold Japutra +3 more
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Among the myriad brand constructs established in the literature, brand attachment is attracting increasing attention among marketing scholars. Initially a loosely defined construct, the definition of brand attachment has improved significantly, and so too has its operationalization.
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The Interplay of Brand Attachment and Brand Extension Success
2016Brand extensions serve as an important marketing strategy for many new product introductions. Given that new products are prone to failure, the use of an established brand can help facilitate acceptance of the new product by reducing consumers’ perceived risk, enhancing efficiencies associated with distribution and promotional activities, and reduced ...
Daniel Heinrich +2 more
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This study contributes to the growing body of literature investigating how and why consumers form connections to brands by applying an attachment theoretical framework. According to the attachment theory, children develop internal working models of the reliability of others in the interaction with the primary caregiver(s).
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