The impact of influencer marketing in the tourism industry: A digital marketing perspective. [PDF]
PLoS OneBabu MA +4 more
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Differentiated brand building of traditional mountain scenic spots in Jiangxi Province: Insights from tourists' perception images and sentiment characteristics. [PDF]
PLoS OneHu Y, Yang L, Xu D.
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Technology Empowers Emotions: How AR Technology Triggers Consumers' Purchase and Spread Behavior Towards Intangible Cultural Heritage Brands. [PDF]
Behav Sci (Basel)Sheng Y, Zhao J, Jung E.
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A study of consumer-generated advertising-An experimental analysis based on purchase experiences, information channels, and privacy costs. [PDF]
PLoS OneCai C, Liu Y.
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Going viral: How social and personal motivations drive emotional engagement and consumer online brand-related activities. [PDF]
PLoS OneDinh TCT, Lee Y.
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Insecure attachment and problematic social media use: the chain mediating role of social support and social anxiety. [PDF]
Front PsycholZeng M, Huang L.
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Neurocognitive Mechanisms Underlying Social Media Marketing and Purchase Intention: The Mediating Role of Consumer Engagement with Reference to Emotional Attention, and Cognitive Appraisal. [PDF]
Ann NeurosciBajpai M +4 more
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Predicting Consumer Adoption of Luxury Products via Instagram Marketing: A Machine Learning Approach. [PDF]
F1000ResNallasivam A +4 more
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Biomechanical Analysis of Mandibular Implant-Supported Overdentures With Different Retention Materials. [PDF]
Int Dent JLi J +6 more
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Research on the impact of User-Generated Content (UGC) in shaping the purchase behavior of environmentally friendly products and the moderatings role of brand reputation. [PDF]
PLoS OneTran TN, Hang NPT.
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