Results 281 to 284 of about 1,218,319 (284)

The brand attitude formation process of emotional and informational ads

Journal of Business Research, 2005
Deborah MacInnis
exaly  

Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals

Journal of Marketing Communications, 2019
exaly  

Brand innovativeness and brand equity: the mediating role of brand attitude and the moderating role of perceived brand ethicality

Journal of Product and Brand Management
Mengyang Wang
exaly  

Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand

Journal of Business Research, 2017
exaly