Results 281 to 290 of about 419,473 (307)

THE EFFECT OF LOGO ATTITUDE ON BRAND EXTENSION ATTITUDE

2023
Osanlou, Bahareh, Darvish, Fatemeh
openaire   +1 more source

Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude

International Journal of Hospitality Management, 2020
Kuo-Ning Liu, Clark Hu, Qu Xiao
exaly  

Brand Attitude Structure

2017
Frank R. Kardes, Ruth Pogacar, Roseann Hassey, Ruomeng Wu   +3 more
openaire   +1 more source

Consumer Beliefs, Attitudes, and Brand Preferences

Journal of the Academy of Marketing Science, 1974
V. Parker Lessig, Thomas P. Copley
openaire   +1 more source

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, 2010
C Whan Park, Deborah J Macinnis, Andreas B Eisingerich   +2 more
exaly  

Messaging brand experience: Brand ethicality, brand trust, brand attitudes

Journal of Marketing Communications
Bülent Özsaçmacı, Tolga Dursun, Süleyman Çelik, Tamer Kiliç   +3 more
openaire   +1 more source

Brand experience and brand attitude: examining a credibility-based mechanism

Marketing Intelligence and Planning, 2019
Feisal Murshed, Abhishek Dwivedi
exaly  

Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity

Journal of the Academy of Marketing Science, 2006
Chris Pullig
exaly  

Beyond gambling: mediating roles of brand experience and attitude

International Journal of Contemporary Hospitality Management, 2018
Jiseon Ahn
exaly  

Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity

Journal of Retailing and Consumer Services, 2018
Mário Augusto, Pedro Torres
exaly