Results 271 to 280 of about 1,218,319 (284)

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

International Journal of Hospitality Management, 2019
Pantea Foroudi
exaly  

Beyond gambling: mediating roles of brand experience and attitude

International Journal of Contemporary Hospitality Management, 2018
Jiseon Ahn
exaly  

Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity

Journal of Retailing and Consumer Services, 2018
Mário Gomes Augusto, Pedro Torres
exaly  

Attitude basis, certainty, and challenge alignment: A case of negative brand publicity

Journal of the Academy of Marketing Science, 2006
Chris Pullig, Abhijit Biswas, Richard G Netemeyer   +2 more
exaly  

Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention

Journal of Marketing Communications, 2016
Debasis Pradhan
exaly  

The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising

Industrial Management and Data Systems, 2017
Eui-Bang Lee, Sang-Gun Lee
exaly  

The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image

Sustainability, 2017
Yu-Shan Chen
exaly  

A model of antecedents of consumers' post brand attitude upon exposure to a cause–brand alliance

International Journal of Nonprofit and Voluntary Sector Marketing, 2013
Wi-Suk Kwon
exaly  

Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention: An integrated model

Marketing Intelligence and Planning, 2015
Plavini Punyatoya
exaly  

Time will tell: managing post-purchase changes in brand attitude

Journal of the Academy of Marketing Science, 2015
Dana Alden
exaly