Results 271 to 280 of about 419,473 (307)

The Relative Roles of Brand Beliefs and Attitude toward the Ad as Mediators of Brand Attitude: A Second Look

Journal of Marketing Research, 1990
A modal finding in prior research has been that attitude toward the advertisement (AAd) outperforms brand beliefs in explaining brand attitude. The author shows that when beliefs are covered more comprehensively (so that image attributes are included in addition to the usual utilitarian attributes), the role of beliefs as predictors is enhanced ...
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The Relationship of Brand Attitudes and Brand Choice Behavior

1976
Stochastic model measuring the joint effects of an underlying latent structure which can be partially elicited by attitude measures and the state of the environment at the time of the purchase.
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The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

Journal of Retailing, 2013
How can flagships and brand stores contribute to building brands? We inquire about the relationships between store image, brand experience, brand attitude, brand attachment and brand equity using store intercepts. We find that flagships, due to the powerful brand experiences they allow, have a stronger impact on brand attitude, brand attachment and ...
Pierre-Yann Dolbec, Jean-Charles Chebat
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Global brand ownership: The mediating roles of consumer attitudes and brand identification

Journal of Business Research, 2016
The branding literature repeatedly emphasizes the role brands play in shaping consumer identities. In this context, the rise of global consumer groups gives global brands a prominent role as potential tools for consumer identification. Specifically, consumer segments that idealize global communities and/or hold positive attitudes toward various aspects
Bartsch, Fabian, Diamantopoulos, Adamantios, Paparoidamis, Nicholas, Chumpitaz, Ruben   +3 more
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Effects of Agricultural Brand Crisis on Consumers’ Brand Attitude

2016
In this paper, the concept of perceived trust was adopted to investigate the relationship between brand crisis type and brand attitude; what’s more, the paper considered the moderating effect of consistency of negative word of mouth on the relationship between the aforementioned two.
LUO, Bixia, GONG, Chong, CAO, Licong, LUO, Bixia, GONG, Chong, CAO, Licong   +5 more
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Brand Attitude

2012
At udvikle og lede brands i dag er en balanceakt mellem forskellige modsatrettede kræfter. Balancepunktet skifter over tid, ligesom forskelligestrømninger påvirker kræfterne bag brandet. Et brand er altid i bevægelse, og det er netop det, som giver brandet dets attitude.
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NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES

Global Fashion Management Conference, 2023
Hyein Lee, Eunju Ko
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The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude

Journal of the Academy of Marketing Science, 2022
Kirk Kristofferson, Lea Dunn
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Can brand activism help stigmatized brands? Examining the roles of prior brand attitude, social issue attitude and consumer brand engagement

Asia Pacific Journal of Marketing and Logistics
Purpose Brand activism, defined as brands' participation in social issues, has emerged as an effective marketing tool for enhancing consumer brand engagement and purchase intention. However, its effectiveness for stigmatized brands remains unexamined.
Hao Huang, Hsiu-Li Chen
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The Effect of Apartment Brand Image and Residential Satisfaction Perception on Brand Attitude and Brand Loyalty: The Brand Attitude Mediation Effect

Korea International Trade Research Institute, 2019
Jong-Beom KIM, Jin-Hwan Kim
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