Results 291 to 300 of about 419,473 (307)

Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention

Journal of Marketing Communications, 2016
Debasis Pradhan
exaly  

Attitudes Toward the Brand

2015
openaire   +1 more source

Time will tell: managing post-purchase changes in brand attitude

Journal of the Academy of Marketing Science, 2015
Dana L Alden
exaly  

The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising

Industrial Management and Data Systems, 2017
Eui-Bang Lee
exaly  

Self-brand connections: The role of attitude strength and autobiographical memory primes

Journal of Business Research, 2008
Pamela Miles Homer
exaly  

The Effects of the Brand Self-congruity with Hotel Brand Image on Brand Attitude

Journal of Tourism Management Research, 2018
Keehyun Song, Minkyoung Kim
openaire   +1 more source

The brand attitude formation process of emotional and informational ads

Journal of Business Research, 2005
Deborah J Macinnis
exaly  

The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image

Sustainability, 2017
Yu-Shan Chen
exaly  

The relationships among community experience, community commitment, brand attitude, and purchase intention in social media

International Journal of Information Management, 2019
exaly  

Effects of Advertising Attitude, Brand Trust, Brand Attachment, and Brand Value on Brand Loyalty

Journal of Communication Design, 2020
openaire   +1 more source