Results 301 to 307 of about 419,473 (307)

Effect of Brand Attitude, Brand Affect and Brand Characteristic on Consumer Brand Axtention Attitude with Brand Loyalty as Intervening Variable

openaire   +1 more source

Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals

Journal of Marketing Communications, 2019
exaly  

Brand innovativeness and brand equity: the mediating role of brand attitude and the moderating role of perceived brand ethicality

Journal of Product and Brand Management
Mengyang Wang
exaly  

Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention

Marketing Intelligence and Planning, 2015
exaly  

The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude

Asia Pacific Journal of Marketing and Logistics, 2011
exaly  

Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand

Journal of Business Research, 2017
exaly  

Warm brands: communion in brands affects temperature estimates and brand attitudes

2013
openaire   +1 more source