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BRAND ORIGIN CONFUSION EFFECTS ON BRAND PREFERENCE AND BRAND PURCHASE LIKELIHOOD [PDF]
, 2014 This study investigated the effects of brand origin confusion (BOC) on consumers preference and consumers purchase likelihood of local versus foreign brands in Indonesia. Come up from country-of-origin (COO) literatures and brand origin recognition accuracy, this study would like to confirm whether there are significant effects of BOC to brand ...
Lestari, Yessy Trisiana
openaire +1 more source
Some of the next articles are maybe not open access.
Consumer Beliefs, Attitudes, and Brand Preferences
Journal of the Academy of Marketing Science, 1974V. Parker Lessig, Thomas P. Copley
openaire +1 more source
A brand preference and repurchase intention model: the role of consumer experience
Journal of Marketing Management, 2016Reham Shawky Ebrahim +2 more
exaly
Developing and testing a model of exhibition brand preference: The exhibitors' perspective
Tourism Management, 2013Xin Jin, Karin Weber
exaly
Life events and brand preference changes
Journal of Consumer Behaviour, 2003Anil Mathur +2 more
exaly
A Study on Consumer Brand Preference of FMCG Brands
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ADVANCED THEORETICAL COMPUTER APPLICATIONS & PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON CONTEMPORARY MANAGEMENT PRACTICES, 2016openaire +1 more source
Antecedents of brand preference for mobile telecommunications services
Journal of Product and Brand Management, 2011Ahmed Alamro, Jennifer Rowley
exaly