Results 21 to 30 of about 19,801 (259)
Etnocentrism effect in brand preferences
Pressacademia, 2018 Amaç- Günümüzde küreselleşmeyle beraber ürün çeşitliliği artmıştır. Buna ek olarak tüketim alışkanlıkları da değişmiştir. Tüketiciler, satın alma karar sürecinde birçok faktörden etkilenebilmektedir. Bu çalışmada tüketicilerin marka tercihlerinde ve markaların fonksiyonel ve sembolik özellikleri üzerinde etnosentrizmin etkisi incelenmiştir.Yöntem ...
ONEY, Mehmet, KARAARSLAN, Mustafa Halid
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Journal of Business & Banking, 2019 The purpose of this research is to determine the infulence of perceived quality, brand attitude and brand preference of the purchase intention frisian flag milk in Surabaya.
Febrina Prita Putriansari
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Management şi Marketing, 2022 Using research from brand roles and goal pursuit as our theoretical framework, we find that the type of goal pursuit influences how consumers respond to the brand role of leader (i.e., leader brand) vs. servant (i.e., servant brand). Two experiments show
Rai Dipankar +3 more
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The Mediating Effects of Brand Preference to Customer Satisfaction
Jurnal Manajemen, 2018 The purpose of this study is to analyze the influence of brand preference to customer satisfaction (advertiser). Samples consists of one hundred and twenty persons of decision makers of government advertisemen programs in various government agencies ...
Jasin Mochammad, Dytta Novrianda, P.Astuti, C.C. Widayati, A.Z.Arifin
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Incongruence in Brand Names and Its Effect on Consumer Preference
Tržište, 2019 Purpose – Brand name is one of the determining factors of a brand’s success. Simple brand names capable of capturing consumers’ attention will make them easy to remember and get to perceive the brand.
Bagus Ibnu Utama, Ferdian Hendrasto
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Journal of Open Innovation: Technology, Market and Complexity, 2021 The COVID-19 pandemic has dramatically changed people’s life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for
Wilert Puriwat, Suchart Tripopsakul
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Journal of Theoretical and Applied Electronic Commerce Research, 2022 The holiday atmosphere abounds in marketing campaigns. The present research examines how the holiday atmosphere of a brand logo influences consumers’ merchandise-related nostalgic preference. Across three studies, the authors find that when consumers are
Tingyi Wang, Rong Chen
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Disgust and preference for familiar brands [PDF]
Italian Journal of Marketing, 2021 AbstractDisgust represents an undesired state that signals the presence of threats in the external environment, leading to a change in needs and motivations aimed at coping with the threats. The present research aims at studying the effects of disgust in a consumer setting, proposing that once disgusted consumers show an immediate avoidance for ...
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Journal of Management Small and Medium Enterprises (SME's)This study aims to examine the effect of brand trust on purchase intention, with brand preference serving as a mediating variable among Generation Z consumers of healthy food products at Fit Fuel Salad & Smoothies Bar in Bandung. A quantitative research
Braiant Iskandar Tjahyadi +1 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen +23 more
wiley +1 more source