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Decoding brand preference: a bibliometric analysis
Cogent Business & ManagementBrand preference is a critical construct in marketing research, shaping consumer decisions. With globalization and evolving consumer expectations, scholarly attention toward brand preference has grown steadily, yet fragmented insights make it difficult ...
Sakshi, Shashi Yadav, Nawal Kishor
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How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers [PDF]
Innovative Marketing, 2023 Promoting repurchase intention to existing consumers is a crucial advantage that helps businesses manage sufficient supply for their customers and ensure their business sustainability.
Long Kim +4 more
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CITY BRANDING DI JEMBER : ANALISIS PERSPEKTIF DARI PENGUNJUNG
Business and Finance Journal, 2021 This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity. The data collection technique used was a survey through a questionnaire given to respondents.
Ardian Jaya Prasetya +2 more
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Türkiye İletişim Araştırmaları Dergisi, 2021 Online TV streaming platforms are emerging markets. The assessment of customer-brand relations andbrand experiences on these platforms will be useful in developing, testing structural models, and examiningthe indirect-direct effects on brand loyalty ...
Namık Kemal Deveci +2 more
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The Effect of Marketing Mix and Reference Group on Chicken Nugget Preference Through Brand Image
Jurnal Manajemen & Agribisnis, 2023 Due to the increasingly fast-paced lifestyles and busy lives of urban citizens, the demand for chicken nuggets has continued to rise. This study aims to analyze the effect of the marketing mix (product, place, price, promotion) and the reference group on
R. Syaprudin +2 more
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Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia
Frontiers in Psychology, 2022 BackgroundIn recent years, technological advancements have increased the importance of innovation activities. Therefore, firms invest millions of dollars in innovation activities to ensure long-term business sustainability.
Lin Yi +2 more
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The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention [PDF]
کاوشهای مدیریت بازرگانی, 2021 Today, businesses have particular attention to customer participation and their responsibility towards firms in order to increase their profits and market share.
Mostafa Ebrahimpour Azbari, +2 more
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WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS, 2023 In this research, we examine the extent to which culture influences brand personality preference, based on specific personality dimensions. This research focuses on two main group-level cultures: individualists and collectivists. We introduce and examine the variations in preferences of Sincere, Competent, and Sophisticated brand personalities and how ...
Mirdaim Axhami, Loreta Axhami
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The Formation of Consumer Brand Preferences [PDF]
Annual Review of Economics, 2017 Brands and brand capital have long been theorized to play an important role in the formation of the industrial market structure of consumer goods industries. We summarize several striking empirical regularities in the concentration, magnitude, and persistence of brand market shares in consumer goods categories.
Bronnenberg, B.J.J.A.M., Dube, J.P.
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Управленец, 2021 In the age of consumption, customers prefer high-quality and exclusively designed luxury brands. This trend is based on a variety of reasons, such as the manifestation of status and wealth, as well as positive emotions and symbolic power created by these
Esra Özkan Pir, Evrim Derinözlü
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