Results 31 to 40 of about 26,185 (304)
Brand Preference of Smartphone
Indonesian Business Review, 2023 The research aims at finding out the factors that majorly influence the buying decision of a customer when choosing a Smartphone. This research used quantitative method. In this study populations for this people residing inside Kathmandu valley who were using mobile phones. The sample size of 270 respondents who were job holders and using mobile phones
Jitendra Prasad Upadhyay +1 more
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Evaluation of brand from the perspective of consumers [PDF]
Marketing (Beograd. 1991), 2016 Brand is extremely important intellectual property of a company. In order to attract new customers and keep as many existing ones, companies have to work continuously to improve the brand value, which ultimately leads to the market share, revenues and ...
Vranješ Marija +2 more
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Etnocentrism effect in brand preferences
Pressacademia, 2018 Amaç- Günümüzde küreselleşmeyle beraber ürün çeşitliliği artmıştır. Buna ek olarak tüketim alışkanlıkları da değişmiştir. Tüketiciler, satın alma karar sürecinde birçok faktörden etkilenebilmektedir. Bu çalışmada tüketicilerin marka tercihlerinde ve markaların fonksiyonel ve sembolik özellikleri üzerinde etnosentrizmin etkisi incelenmiştir.Yöntem ...
ONEY, Mehmet, KARAARSLAN, Mustafa Halid
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Journal of Business & Banking, 2019 The purpose of this research is to determine the infulence of perceived quality, brand attitude and brand preference of the purchase intention frisian flag milk in Surabaya.
Febrina Prita Putriansari
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Digital marketing: implementation of digital advertising preference to support brand awareness [PDF]
, 2021 Management information system is important to be part of company operation. Its implementation through digital marketing in marketing side. Based on digital marketing issue, so this study aims to examine the position of digital advertising preference as ...
Indriana +4 more
core
Management şi Marketing, 2022 Using research from brand roles and goal pursuit as our theoretical framework, we find that the type of goal pursuit influences how consumers respond to the brand role of leader (i.e., leader brand) vs. servant (i.e., servant brand). Two experiments show
Rai Dipankar +3 more
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The Mediating Effects of Brand Preference to Customer Satisfaction
Jurnal Manajemen, 2018 The purpose of this study is to analyze the influence of brand preference to customer satisfaction (advertiser). Samples consists of one hundred and twenty persons of decision makers of government advertisemen programs in various government agencies ...
Jasin Mochammad, Dytta Novrianda, P.Astuti, C.C. Widayati, A.Z.Arifin
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Political conservatism and preference for (a)symmetric brand logos
, 2020 Processing fluency influences consumer preferences. In the current research, we introduce consumers’ political ideology as a potential moderator. We examine, in particular, if political ideology influences consumers’ preference for asymmetric brand logo ...
Northey, Gavin, Chan, Eugene Y
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Incongruence in Brand Names and Its Effect on Consumer Preference
Tržište, 2019 Purpose – Brand name is one of the determining factors of a brand’s success. Simple brand names capable of capturing consumers’ attention will make them easy to remember and get to perceive the brand.
Bagus Ibnu Utama, Ferdian Hendrasto
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Journal of Open Innovation: Technology, Market and Complexity, 2021 The COVID-19 pandemic has dramatically changed people’s life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for
Wilert Puriwat, Suchart Tripopsakul
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