How Preferred Brands Relate to the Self: The Effect of Brand Preference, Product Involvement, and Information Valence on Brand-Related Memory [PDF]
Frontiers in Psychology, 2019 This study adopted the paradigm of the self-reference effect to explore how brand preference, product involvement, and information valence affects brand-related memory by three experiments.
Rui Feng +8 more
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Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate? [PDF]
Heliyon, 2020 The study examines the effect of price perception and price appearance on Gen Y's repurchase intention towards snack products of small and medium-sized enterprises (SMEs), along with the mediating roles of consumers' brand experience and preference.
Yasri Yasri +2 more
exaly +4 more sources
Data on customer perceptions on the role of celebrity endorsement on brand preference [PDF]
Data in Brief, 2018 This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry.
Ayodotun Stephen Ibidunni +7 more
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Things Become Appealing When I Win: Neural Evidence of the Influence of Competition Outcomes on Brand Preference [PDF]
Frontiers in Neuroscience, 2018 Against the background of an increasingly competitive market environment, the current study aimed to investigate whether and how victory and defeat, as two critical factors in competition outcomes, would affect consumers’ preference of unfamiliar brands.
Wenjun Yu +7 more
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HOW BRAND PERSONALITY INFLUENCES CONSUMER'S BRAND PREFERENCE
Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, 2015 The purpose of the present paper is to identify if the congruence of the consumers personality with the perceived brand per-sonality increases their brand preferences.
M. Țichindelean, M.-T. Beca
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BRAND NAMING: SOUND SYMBOLISM, BRAND PREFERENCE AND BRAND PERFORMANCE
Studies and Scientific Researches: Economics Edition, 2015 The aim of this study is to highlight the importance of sound symbolism for Romanian marketing and advertising applied research. Previous research showed that the phonetic structure of brand name communicates its characteristics, i.e. it drives consumers
Alina Catalina Duduciuc, Loredana Ivan
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The Influence of the Consumer Ethnocentrism and Cultural Familiarity on Brand Preference: Evidence of Event-Related Potential (ERP) [PDF]
Frontiers in Human Neuroscience, 2019 The tendency of customers’ preference to their local brands over the foreign ones is known as consumer ethnocentrism, and it is an important issue in international marketing. This study aims at identifying the behavioral and neural correlates of Consumer
Qingguo Ma +5 more
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Shaping consumer behavior with artificial intelligence and brand elements [PDF]
Carbon Balance and ManagementThis study is one of the few contextual and integrative empirical studies examining how artificial intelligence marketing efforts (AI MEs) can shape consumers’ green purchasing behavior (GPB), particularly among Generation Z consumers in developing ...
Barış Armutcu
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The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries [PDF]
Current Psychology, 2022 Mar Gomez-Rico +2 more
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Natural American Spirit Brand Preference among Smokers with Mental Illness. [PDF]
Tob Induc Dis, 2018 Introduction Despite a steady decline in the US smoking prevalence over the past 50 years, Natural American Spirit cigarettes (NAS), marketed as ‘natural’ and ‘organic’, have seen a 400% rise in sales. In a sample of smokers with mental illness, based on
Epperson AE, Anzai NE, Prochaska JJ.
europepmc +2 more sources