Results 261 to 270 of about 1,218,319 (284)

Influence of Green Brand Knowledge and Green Attitude on Purchase Intention Through Green Perceived Value on Cosmetic Product

Cleo Phoebe Audris Liandoro, Hotlan Siagian   +1 more
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Effects of product visual design consistency on brand recognition and state anxiety: a psychophysiological study integrating heart rate variability and self-report measures. [PDF]

Front Psychol
Yang Y, Huang P.
europepmc   +1 more source

How Mainstream and Social Media Advertising Exposure Shape Brand Choice: The Mediating Role of Attitudes Towards Advertising

Kamaruzzaman Abdul Manan, Ismail Sheikh Yusuf Ahmed, Ali Yassin Sheikh Ali, Zeinab Abdirahman Mohamud   +3 more
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PENGARUH NEGATIVE WOM, BRAND ATTITUDE, ANIMOSITY, DAN COGNITIVE JUDGMENT, TERHADAP NIAT BOIKOT PRODUK AFILIASI ISRAEL

Amalia Fatia, Syabrina Fitriyani
openalex   +1 more source

Seeking Uniqueness or Craving Connection? How Virtual Influencer Source Type and Consumer Self-Construal Shape Brand Attitude

Yuting Shi
openalex   +1 more source

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Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude

International Journal of Hospitality Management, 2020
Qu XIAO, Kuo-Ning Liu, Clark Hu
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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, 2010
Andreas Eisingerich, Deborah MacInnis, Dawn Iacobucci   +2 more
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Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands

European Journal of Marketing, 2012
Dr. Fang Liu, Dick Mizerski, Jianyao Li
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The relationships among community experience, community commitment, brand attitude, and purchase intention in social media

International Journal of Information Management, 2019
Cheol Park
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Brand experience and brand attitude: examining a credibility-based mechanism

Marketing Intelligence and Planning, 2019
Abhishek Dwivedi
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