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How does in-store and online shopping experiences influence repurchase intentions in Shandong, China? Roles of perceived value, brand trust, and customer satisfaction. [PDF]
PLoS OneZhou S, Salleh Hudin N.
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The effect of attribute framing on beliefs and attitudes toward branded and generic medications. [PDF]
J Behav MedSpotts EK +3 more
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The role of user participation and psychological distance in consumer brand attitudes in gamified marketing. [PDF]
Sci RepLi X, Xie Y, Dong G, Xiao Q, Xue W.
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Influential factors shaping consumers' green packaging purchase intentions. [PDF]
Front PsycholWang J, Li G, Luh DB.
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Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance [PDF]
International Journal of Hospitality Management, 2019 This paper develops a multi-disciplinary measure of the brand signature construct by means of literature review and primary data analysis. This study explains that brand signature involves (i) endorsement of consistent consumer attitude toward diffusion of a brand name and brand logo (consists of typeface, design, and color); (ii) the expression and ...
Pantea Foroudi
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On the Effect of Brand Attitude on Brand Purchasing
2011 International Conference on Management and Service Science, 2011Brand attitude always is one of most important factors influencing consumer behavior. This paper would focus on the effect of brand attitude on the brand buying intention. The results show that the brand attitude can moderate the relative importance of purchasing intention determinants.
Dan Yu, Keyi Wang
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