Results 251 to 260 of about 12,462 (263)

Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention

Marketing Intelligence and Planning, 2015
Plavini Punyatoya
exaly  

Effect of Brand Attitude, Brand Affect and Brand Characteristic on Consumer Brand Axtention Attitude with Brand Loyalty as Intervening Variable

openaire   +1 more source

Brand Awareness and Brand Attitude (Grid) Tactics

2018
openaire   +1 more source

Time will tell: managing post-purchase changes in brand attitude

Journal of the Academy of Marketing Science, 2015
Dana Alden, Chen Qimei
exaly  

Self-brand connections: The role of attitude strength and autobiographical memory primes

Journal of Business Research, 2008
Pamela Miles Homer
exaly  

Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products

Journal of Business Research, 2014
Marc Mazodier, Dwight Merunka
exaly  

Effects of Advertising Attitude, Brand Trust, Brand Attachment, and Brand Value on Brand Loyalty

Journal of Communication Design, 2020
openaire   +1 more source

Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals

Journal of Marketing Communications, 2019
exaly  

Brand innovativeness and brand equity: the mediating role of brand attitude and the moderating role of perceived brand ethicality

Journal of Product and Brand Management
Mengyang Wang, Mengxi Yang
exaly  

A model of antecedents of consumers' post brand attitude upon exposure to a cause–brand alliance

International Journal of Nonprofit and Voluntary Sector Marketing, 2013
exaly