Results 231 to 240 of about 12,462 (263)

Can brand activism help stigmatized brands? Examining the roles of prior brand attitude, social issue attitude and consumer brand engagement

Asia Pacific Journal of Marketing and Logistics
Purpose Brand activism, defined as brands' participation in social issues, has emerged as an effective marketing tool for enhancing consumer brand engagement and purchase intention. However, its effectiveness for stigmatized brands remains unexamined.
Hao Huang, Hsiu-Li Chen
openaire   +1 more source

Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?

Journal of Marketing Research, 1985
The results of an experiment examining the use of attitude toward the ad and brand-related beliefs in brand attitude formation under two different processing “sets”—brand evaluation and nonbrand evaluation—are reported. Findings suggest that attitude toward the advertisement affects attitude toward the advertised brand as much under a brand evaluation ...
openaire   +1 more source

The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude

Journal of the Academy of Marketing Science, 2022
Kirk Kristofferson, Lea Dunn
openaire   +1 more source

The Effect of Apartment Brand Image and Residential Satisfaction Perception on Brand Attitude and Brand Loyalty: The Brand Attitude Mediation Effect

Korea International Trade Research Institute, 2019
Jong-Beom KIM, Jin-Hwan Kim
openaire   +1 more source

THE EFFECT OF LOGO ATTITUDE ON BRAND EXTENSION ATTITUDE

2023
Osanlou, Bahareh, Darvish, Fatemeh
openaire   +1 more source

Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude

International Journal of Hospitality Management, 2020
Qu Xiao, Kuo-Ning Liu, Clark Hu
exaly  

Brand Attitude Structure

2017
Frank R. Kardes, Ruth Pogacar, Roseann Hassey, Ruomeng Wu   +3 more
openaire   +1 more source

Messaging brand experience: Brand ethicality, brand trust, brand attitudes

Journal of Marketing Communications
Bülent Özsaçmacı, Tolga Dursun, Süleyman Çelik, Tamer Kiliç   +3 more
openaire   +1 more source

Consumer Beliefs, Attitudes, and Brand Preferences

Journal of the Academy of Marketing Science, 1974
V. Parker Lessig, Thomas P. Copley
openaire   +1 more source

The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility

Journal of Marketing Communications, 2020
Salmi Mohd Isa
exaly