Results 241 to 250 of about 12,462 (263)

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, 2010
Andreas Benedikt Eisingerich, Deborah Macinnis, Dawn Iacobucci   +2 more
exaly  

The relationships among community experience, community commitment, brand attitude, and purchase intention in social media

International Journal of Information Management, 2019
Cheol Park
exaly  

Brand experience and brand attitude: examining a credibility-based mechanism

Marketing Intelligence and Planning, 2019
Abhishek Dwivedi
exaly  

Beyond gambling: mediating roles of brand experience and attitude

International Journal of Contemporary Hospitality Management, 2018
Jiseon Ahn
exaly  

Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity

Journal of the Academy of Marketing Science, 2006
Chris Pullig, Abhijit Biswas, Richard G Netemeyer   +2 more
exaly  

The Effects of the Brand Self-congruity with Hotel Brand Image on Brand Attitude

Journal of Tourism Management Research, 2018
Keehyun Song, Minkyoung Kim
openaire   +1 more source

The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising

Industrial Management and Data Systems, 2017
Eui-Bang Lee, Sang-Gun Lee
exaly  

Attitudes Toward the Brand

2015
openaire   +1 more source

Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity

Journal of Retailing and Consumer Services, 2018
Mario Augusto, Pedro Torres
exaly  

Green Claims and Message Frames: How Green New Products Change Brand Attitude

Journal of Marketing, 2014
Mitchell Olsen, Rebecca J Slotegraaf
exaly