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The Effects of Self-congruity with Wine Brand on Brand Attitude and Brand Loyalty
The Tourism Sciences Society of Korea, 2016As consumers, Korean people can afford to buy more bottles of wine than ever before, and they are now interested in and concerned about the quality as well as diversity among brands of wine. However, we should discuss this issue more before we talk about the popularization of wine market in Korea.
Yong-hyun Cho, Hae-Sook Choi
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The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment
2014Being able to build a relationship with a customer through the brand is a vital necessity for marketing. Established relationships with customers carry benefits for companies such as increased profitability. Previous studies have acknowledged the role brand attachment, brand trust and brand attitude play in the formation of committed behaviour, without
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The Interplay Between Perceived Brand Globalness, Domestic Brand Origin, and Brand Attitude
2015We argue that conflicting results of global branding studies with regard to the impact of globalness of brands may be due to a crucial distinction that has been left out in these studies: the distinction between domestic global and foreign global brands. By using consumer data from thirty different countries and cross-classified random effects modeling,
Taşoluk, Burcu +3 more
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Global brand ownership: The mediating roles of consumer attitudes and brand identification
Journal of Business Research, 2016The branding literature repeatedly emphasizes the role brands play in shaping consumer identities. In this context, the rise of global consumer groups gives global brands a prominent role as potential tools for consumer identification. Specifically, consumer segments that idealize global communities and/or hold positive attitudes toward various aspects
Bartsch, Fabian +3 more
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The Relationship of Brand Attitudes and Brand Choice Behavior
1976Stochastic model measuring the joint effects of an underlying latent structure which can be partially elicited by attitude measures and the state of the environment at the time of the purchase.
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Journal of Marketing Research, 1990
A modal finding in prior research has been that attitude toward the advertisement (A Ad ) outperforms brand beliefs in explaining brand attitude. The author shows that when beliefs are covered more comprehensively (so that image attributes are included in addition to the usual utilitarian ...
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A modal finding in prior research has been that attitude toward the advertisement (A Ad ) outperforms brand beliefs in explaining brand attitude. The author shows that when beliefs are covered more comprehensively (so that image attributes are included in addition to the usual utilitarian ...
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The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity
Journal of Retailing, 2013How can flagships and brand stores contribute to building brands? We inquire about the relationships between store image, brand experience, brand attitude, brand attachment and brand equity using store intercepts. We find that flagships, due to the powerful brand experiences they allow, have a stronger impact on brand attitude, brand attachment and ...
Pierre-Yann Dolbec, Jean-Charles Chebat
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2012
At udvikle og lede brands i dag er en balanceakt mellem forskellige modsatrettede kræfter. Balancepunktet skifter over tid, ligesom forskelligestrømninger påvirker kræfterne bag brandet. Et brand er altid i bevægelse, og det er netop det, som giver brandet dets attitude.
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At udvikle og lede brands i dag er en balanceakt mellem forskellige modsatrettede kræfter. Balancepunktet skifter over tid, ligesom forskelligestrømninger påvirker kræfterne bag brandet. Et brand er altid i bevægelse, og det er netop det, som giver brandet dets attitude.
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NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES
Global Fashion Management Conference, 2023Hyein Lee, Eunju Ko
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