Results 201 to 210 of about 23,304 (213)

Self-brand connections: The role of attitude strength and autobiographical memory primes

Journal of Business Research, 2008
Pamela Miles Homer
exaly  

The brand attitude formation process of emotional and informational ads

Journal of Business Research, 2005
Deborah J Macinnis
exaly  

The Effects of the Brand Self-congruity with Hotel Brand Image on Brand Attitude

Journal of Tourism Management Research, 2018
Keehyun Song, Minkyoung Kim
openaire   +1 more source

The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image

Sustainability, 2017
Yu-Shan Chen, Chen Yu-Shan
exaly  

Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention

Marketing Intelligence and Planning, 2015
Plavini Punyatoya
exaly  

Effects of Advertising Attitude, Brand Trust, Brand Attachment, and Brand Value on Brand Loyalty

Journal of Communication Design, 2020
openaire   +1 more source

Effect of Brand Attitude, Brand Affect and Brand Characteristic on Consumer Brand Axtention Attitude with Brand Loyalty as Intervening Variable

openaire   +1 more source

Brand Awareness and Brand Attitude (Grid) Tactics

2018
openaire   +1 more source

Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals

Journal of Marketing Communications, 2019
exaly  

Brand innovativeness and brand equity: the mediating role of brand attitude and the moderating role of perceived brand ethicality

Journal of Product and Brand Management
Mengyang Wang
exaly