Results 191 to 200 of about 23,304 (213)

The relationships among community experience, community commitment, brand attitude, and purchase intention in social media

International Journal of Information Management, 2019
Cheol Park
exaly  

Messaging brand experience: Brand ethicality, brand trust, brand attitudes

Journal of Marketing Communications
Bülent Özsaçmacı, Tolga Dursun, Süleyman Çelik, Tamer Kiliç   +3 more
openaire   +1 more source

Brand experience and brand attitude: examining a credibility-based mechanism

Marketing Intelligence and Planning, 2019
Feisal Murshed, Abhishek Dwivedi
exaly  

Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity

Journal of the Academy of Marketing Science, 2006
Chris Pullig, Richard G Netemeyer, Abhijit Biswas   +2 more
exaly  

Beyond gambling: mediating roles of brand experience and attitude

International Journal of Contemporary Hospitality Management, 2018
Jiseon Ahn
exaly  

Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity

Journal of Retailing and Consumer Services, 2018
Mario Augusto, Pedro Torres
exaly  

Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention

Journal of Marketing Communications, 2016
Debasis Pradhan
exaly  

Attitudes Toward the Brand

2015
openaire   +1 more source

Time will tell: managing post-purchase changes in brand attitude

Journal of the Academy of Marketing Science, 2015
Dana L Alden, Chen Qimei
exaly  

The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising

Industrial Management and Data Systems, 2017
Eui-Bang Lee, Sang-Gun Lee
exaly