Results 181 to 190 of about 23,304 (213)

Effects of Agricultural Brand Crisis on Consumers’ Brand Attitude

2016
In this paper, the concept of perceived trust was adopted to investigate the relationship between brand crisis type and brand attitude; what’s more, the paper considered the moderating effect of consistency of negative word of mouth on the relationship between the aforementioned two.
LUO, Bixia, GONG, Chong, CAO, Licong, LUO, Bixia, GONG, Chong, CAO, Licong   +5 more
openaire   +1 more source

NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES

Global Fashion Management Conference, 2023
Hyein Lee, Eunju Ko
openaire   +1 more source

Can brand activism help stigmatized brands? Examining the roles of prior brand attitude, social issue attitude and consumer brand engagement

Asia Pacific Journal of Marketing and Logistics
Purpose Brand activism, defined as brands' participation in social issues, has emerged as an effective marketing tool for enhancing consumer brand engagement and purchase intention. However, its effectiveness for stigmatized brands remains unexamined.
Hao Huang, Hsiu-Li Chen
openaire   +1 more source

The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude

Journal of the Academy of Marketing Science, 2022
Kirk Kristofferson, Lea Dunn
openaire   +1 more source

The Effect of Apartment Brand Image and Residential Satisfaction Perception on Brand Attitude and Brand Loyalty: The Brand Attitude Mediation Effect

Korea International Trade Research Institute, 2019
Jong-Beom KIM, Jin-Hwan Kim
openaire   +1 more source

Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude

International Journal of Hospitality Management, 2020
Kuo-Ning Liu, Clark Hu, Meng-Chen Lin
exaly  

Brand Attitude Structure

2017
Frank R. Kardes, Ruth Pogacar, Roseann Hassey, Ruomeng Wu   +3 more
openaire   +1 more source

THE EFFECT OF LOGO ATTITUDE ON BRAND EXTENSION ATTITUDE

2023
Osanlou, Bahareh, Darvish, Fatemeh
openaire   +1 more source

Consumer Beliefs, Attitudes, and Brand Preferences

Journal of the Academy of Marketing Science, 1974
V. Parker Lessig, Thomas P. Copley
openaire   +1 more source

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, 2010
C Whan Park, Deborah J Macinnis, Andreas B Eisingerich   +2 more
exaly