Results 211 to 220 of about 1,218,319 (284)

Dataset on Generation Z's green purchase intentions toward packaged non-alcoholic beverages: Evidence from Vietnam. [PDF]

Data Brief
Nguyen QD, Phan DH.
europepmc   +1 more source

Attitudes of Consumers to a New Brand of Beer: A Case Study of Castle Milk Stout

Ebenezer Kwesi Entsil
openalex   +1 more source

Voluntary Collective Action to Address Growing Agricultural Challenges in Two Countries: Experimental Insights and Commonalities

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT We conducted two framed field economic experiments with citrus farmers in Florida, United States and soybean farmers in Argentina to investigate their willingness to coordinate pest and weed management efforts. Despite the contrast between these two agricultural contexts, we find striking behavioral commonalities.
Ariel Singerman, Sergio H. Lence
wiley   +1 more source

Examining the Impact of Corporate Social Advocacy on Customer Citizenship Behavior Among University Students: The Mediating Roles of Brand Attachment and Electronic Word-of-Mouth. [PDF]

Behav Sci (Basel)
Janbout L, Çaglar D, Bayram P.
europepmc   +1 more source

Green branding and eco innovations shape consumer attitudes, trust, and purchase intentions in Kazakhstan

Rajasekhara Mouly Potluri, Assel Kenesovna Jumasseitova, Yerzhan B. Mukashev, Malika Abisheva, Yasmin Kenes   +4 more
openalex   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

Agribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak, Claudia Bazzani, Andreas C. Drichoutis   +2 more
wiley   +1 more source

Development of an implementation strategy for a workplace smoking cessation program with financial incentives using Implementation Mapping. [PDF]

PLoS One
van den Brand FA, Magnée T, van Schayck OCP, Nagelhout GE.   +3 more
europepmc   +1 more source

Pengaruh Virtual Influencer dan Brand Attitude terhadap Purchase Intention pada Kampanye BMW iX2 × Lil Miquela (STUDI PADA MAHASISWA FISIP USU)

Manzilatul Nafla, Nathania Anggini Hutabarat, Theresa Melyasari Br Simatupang, Lianti Hafni Saragih, Rachel Aurel Saragih, Hage Hanyta Sembiring, Onan Marakali Siregar, Ummi Salamah Sitorus   +7 more
openalex   +1 more source

Farmers’ Protests in Germany: Media Coverage and Types of Bias

Agribusiness, EarlyView.
ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley   +1 more source

The relationship between the social media advertising content characteristics and the advertising effectiveness of female users: a moderated mediation model based on basic psychological needs. [PDF]

Front Psychol
Han Y.
europepmc   +1 more source