Results 91 to 100 of about 640,084 (284)

The comparison of influencer’s brand authenticity and influencer’s brand’s brand authenticity in beauty industry on Instagram

, 2021
Teknolojinin ilerlemesiyle birlikte, pazarlama algısı büyük bir değişikliğe uğramıştır ve geleneksel pazarlama’dan dijital pazarlama’ya geçiş yapmıştır. Bu geçiş de beraberinde birçok değişim ve yenilik getirmiştir ve sosyal medya pazarlaması denilen yeni bir sektör ortaya çıkarmıştır.
openaire   +1 more source

The Role of Brand Equity, Brand Authenticity, Brand Trust to Increase Customer Satisfaction [PDF]

This study aims to analyze the effect of the relationship between brand experience, brand authenticity, brand equity, brand trust, and customer satisfaction in Generation Y and Z shoe footwear.
Panyekar, Anindya, Marsasi, Endy Gunanto
core   +1 more source

Complementing Engel Classification: Postoperative Scalp EEG as an Objective Indicator in SEEG‐Guided Radiofrequency Thermocoagulation—A Seizure‐Onset Pattern‐Based Stratified Analysis—

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Background Stereoelectroencephalography‐guided radiofrequency thermocoagulation (SEEG‐RFTC) is a minimally invasive therapy for drug‐resistant focal epilepsy. However, the relationship between specific seizure‐onset patterns (SOPs), particularly low‐voltage fast activity (LVFA), and postoperative scalp EEG normalization remains inadequately ...
Yi‐qing Yang, Rui Zhang, Haiyan Ma, Lu Yang, Xuefeng Qu, Qiqi Chen, Yan Zhang   +6 more
wiley   +1 more source

Influence of Brand Personality on Tourist Behavior in Peruvian Destinations: The Mediating Role of Experience, Authenticity, and Trust

Tourism and Hospitality
Despite growing interest in destination branding, empirical evidence is still limited in explaining how brand personality influences tourist behavior mediated by integrated aspects.
Vilma Trigoso-Guevara, Kasandra Lisset Torres-Cortez, Fiorely Margoth Peralta-Córdova, Joel Cruz-Tarrillo, Robin Alexander Diaz-Saavedra   +4 more
doaj   +1 more source

Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity. [PDF]

Int J Dent, 2023
Al-Abdallah G, Ababakr J.
europepmc   +1 more source

Characterization of Defect Distribution in an Additively Manufactured AlSi10Mg as a Function of Processing Parameters and Correlations with Extreme Value Statistics

Advanced Engineering Materials, EarlyView.
Predicting extreme defects in additive manufacturing remains a key challenge limiting its structural reliability. This study proposes a statistical framework that integrates Extreme Value Theory with advanced process indicators to explore defect–process relationships and improve the estimation of critical defect sizes. The approach provides a basis for
Muhammad Muteeb Butt, Varma Kvvssn, Hossein Laieghi, Zia Uddin, Peyman Ansari, E. Kıvanç Sadak, Can Barış Toprak, Hüseyin Kızıl, Enrico Salvati   +8 more
wiley   +1 more source

Microstructure Modification of Additively Manufactured Mo–9Si–8B by Annealing and Its Effects on High‐Temperature Mechanical Properties

Advanced Engineering Materials, EarlyView.
Postbuild annealing systematically modifies the phase fractions and morphology of EB‐PBF processed Mo–9Si–8B. Quantitative microstructure–property correlations reveal how controlled phase evolution enhances high‐temperature compressive strength and creep resistance.
Christopher Schmidt, Yong Chen, Georg Hasemann, Benjamin Wahlmann, Carolin Körner, Manja Krüger   +5 more
wiley   +1 more source

Dear Brand, Please Help me to Become a True-Man Out of the Truman: The Role of Brand Authenticity

, 2014
Although brand authenticity is gaining increasing interest in academia and managerial practice, empirical studies on its contribution to the branding literature are still limited.
Girardin, Florent, Malär, Lucia, Guèvremont, Amélie, Morhart, Felicitas, Grohmann, Bianca   +4 more
core  

The Effect of Brand Internationalization Strategy on Domestic Consumers' Purchase Intention: Configuration Analysis Based on Brand Authenticity Perspective. [PDF]

Front Psychol, 2022
Zhang S, Fang Y, Zhang Y, Zhang S.
europepmc   +1 more source

Non‐Additive Criteria Assessment in Sustainability Evaluation of High Entropy Alloys: A Toxicity‐Weighted Framework

Advanced Engineering Materials, EarlyView.
Sustainability assessment requires methodologies that appropriately distinguish between additive and non‐additive material properties. A toxicity‐weighted scoring system is developed and applied that accounts for the disproportionate influence of highly toxic constituents through nonlinear weighting functions, providing more realistic estimates than ...
Seth Mehalic, Oladele A. Ogunseitan, Julie M. Schoenung   +2 more
wiley   +1 more source