Results 101 to 110 of about 640,084 (284)

Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives

This study explores the heritage brand experience of the consumer and the journey from brand knowledge to loyalty in the context of a transformative brand experience (TBE). A phenomenological approach was adopted to explore meanings of the transformative
Steel, Marion, Hall, John, Steriopoulos, Effie, Lockstone-Binney, Leonie, Wong, Ho Yin   +4 more
core   +1 more source

Brand Authenticity, Brand Attachment, Brand Love, Consumer Emotional Well Being, High Luxury Brands. [PDF]

, 2019
Industri high end luxury brand products telah menghadapi sejumlah Perubahan selama dua dekade terakhir. Terkait dengan bisnis produk high end luxury brand, salah satu faktor yang sangat diperhatikan konsumen ketika membeli adalah brand authenticity ...
Brahmana, R. K. (Rizky), Santoso, D. A. (Daniel)   +1 more
core  

The moderating role of brand involvement between brand authenticity And brand relationship quality and its impact on behavioral outcome (In the Case of Selected National and International Brands) [PDF]

, 2023
Despite a century-long interest with authenticity as a human enticement, marketing experts have only recently become interested in the concept of authenticity as a result of increased consumer demand for authenticity in purchased products and services ...
Imiru, Getie Andualem
core  

Fabrication Routes for Ionic Conducting Fiber Strain Sensors

Advanced Engineering Materials, EarlyView.
Ionic conducting fiber strain sensors (ICFSs) offer compliant, textile‐integrable sensing. Thus far, the commercialization of ICFSs has been constrained by fiber fabrication routes. This review provides a fabrication‐centric analysis of ICFSs correlating processing strategies with material properties and scalability.
Leo John Kershaw, Zhanhong Yang, Anne Ladegaard Skov, Magdalena Skowyra   +3 more
wiley   +1 more source

Investigating the Low‐Temperature Phase Stability of the Binary Ta–W System

Advanced Engineering Materials, EarlyView.
Atomistic simulations show that the binary Ta–W system forms ordered intermetallic phases, B2‐TaW and D03‐TaW3, as 0 K ground states. Configurational entropy, however, lowers the free energy of the disordered bcc solid solution, which becomes the stable phase above about 400 K.
Klemens Lechner, Anna Sophie Jelinek, Velislava Terziyska, Peter Wagatha, Wolfram Knabl, Christian Mitterer, Helmut Clemens, David Holec   +7 more
wiley   +1 more source

Impact of brand authenticity on word-of-mouth for tourism souvenirs

Cogent Business & Management
Although prior studies have shown that consumers who perceive brand authenticity are more likely to spread word-of-mouth (WOM) recommendations, the underlying explanatory mechanism in the context of souvenir products in tourism remains unclear.
Shoji Tanaka, Changju Kim, Hiroyuki Takahashi, Akihiro Nishihara   +3 more
doaj   +1 more source

Materials‐Driven Additive Manufacturing for Electrical Machines: Qualification‐Oriented Design Beyond Geometric Freedom

Advanced Engineering Materials, EarlyView.
This perspective reframes additive manufacturing for electrical machines as a qualification‐limited materials and architecture design problem. It links process–structure–property–performance relationships to magnetic, conducting, dielectric, and thermal property windows, highlighting where AM can enable segmented magnetic circuits, permanent magnet ...
Dénes Fodor, Loránd Szabó
wiley   +1 more source

Advances in Sustainable and Wearable Textile Based Soft Robotics

Advanced Functional Materials, EarlyView.
This Review examines advances in wearable textile‐based soft robotics, focusing on sustainable materials, integrated sensing, and scalable actuation. It discusses manufacturing and system integration across healthcare, assistive robotics, prosthetics, and human–machine interfaces, and highlights key challenges in circular design, including life‐cycle ...
Zahir Abbas, Marzia Dulal, Sophia K. Novoselov, Victoria K. Novoselov, Kostya S. Novoselov, Shaila Afroj, Nazmul Karim   +6 more
wiley   +1 more source

Brand authenticity versus brand reputation: Automobile sector [PDF]

, 2016
The current study aims to analyze the effect of both brand authenticity and brand reputation on brand attachment considering the automotive sector. A sample of 376 participants, members of car brand communities, collaborate in a survey.
Le Bellego, G., Loureiro, S. M. C.
core  

eSports’ Event Sponsorship: Sponsor’s Brand Authenticity, Brand Equity and Purchase Intention

BAR: Brazilian Administration Review
Objective: the goal of the study is to expand the current knowledge of sponsorship within the scenario of eSports whose novelty inherits many challenges that are important to improve future management decisions in broader sports contexts.
Lucas Ribeiro da Silva, Victor Manoel Cunha de Almeida   +1 more
doaj   +1 more source