Results 241 to 250 of about 640,084 (284)
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2009
This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness ...
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This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness ...
openaire +2 more sources
The effect of brand authenticity on consumer–brand relationships
Journal of Product and Brand Management, 2019Purpose This paper aims to explore the impact of brand authenticity on forming self-reinforcing assets (enticing-the-self, enriching-the-self and enabling-the-self), which subsequently influence the brand-self connectedness and consumers’ behavioral intentions.
Francielle Frizzo +2 more
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The role of brand authenticity in developing brand trust
Journal of Strategic Marketing, 2018Brands have come under the spotlight for unethical behaviour, resulting in decreased brand trust.
Portal, Sivan +2 more
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The effect of brand authenticity on brand reputation and brand loyalty
Journal of Tourism and Leisure Research, 2018The purpose of this study is to identify the relationship among brand authenticity, brand reputation, brand loyalty on travel agency. The data of 260 questionnaires were gathered from customers who have purchased travel agency products. The results of empirical analysis showed as follows; First, Performance Authenticity has high significant on brand ...
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Brand authentication: creating and maintaining brand auras
European Journal of Marketing, 2009PurposeThis paper aims to consider the process of creating and maintaining brand auras through the assertion of authenticity and to address the gap in the literature.Design/methodology/approachA case study research strategy was adopted. The organisational processes considered justified the case study approach.
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Brand authenticity and brand empowerment
2019Σε περιόδους όπου επικρατεί αυξημένη αβεβαιότητα, η αυθεντικότητα αποτελεί βασική ανθρώπινη φιλοδοξία, καθιστώντας την ένα βασικό ζήτημα στο σύγχρονο marketing και ένα σημαντικό παράγοντα για την επιτυχία ενός brand. Παρ’ όλα αυτά δεν έχει πραγματοποιηθεί σημαντική έρευνα στον όρο της αυθεντικότητας στα πλαίσια του marketing και ειδικότερα του επώνυμου
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2016
There is identified a tendency in the society where some consumers are critical of the current commercial focus, therefore some individuals have a need to seek for meaning in the more real and genuine. This influence consumer’s motivation and behavior, and therefore they seek a deeper meaning in the products they consume, hence more authentic brands ...
Conradi, Henriette, Kristoffersen, Pia
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There is identified a tendency in the society where some consumers are critical of the current commercial focus, therefore some individuals have a need to seek for meaning in the more real and genuine. This influence consumer’s motivation and behavior, and therefore they seek a deeper meaning in the products they consume, hence more authentic brands ...
Conradi, Henriette, Kristoffersen, Pia
openaire +1 more source
Brand authenticity: 25 Years of research
International Journal of Consumer Studies, 2021Jonatan Sodergren
exaly