Results 251 to 260 of about 640,084 (284)

Authenticity and Place Branding:

2010
Ooi, Can-Seng, Stöber, Birgit
openaire   +2 more sources

Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm

Journal of Product and Brand Management, 2023
Asif Ali Safeer
exaly  

Authenticity in luxury branding

2020
Felicitas Morhart, Lucia Malär
openaire   +1 more source

Brand Authenticity

Lucia Malär, Felicitas Morhart
openaire   +2 more sources

Woke brand activism authenticity or the lack of it

Journal of Business Research, 2022
Abas Mirzaei, Helen Siuki
exaly  

Brand authenticity: model development and empirical testing

Journal of Product and Brand Management, 2014
Christoph Burmann
exaly  

The authentic brand wheel

2020
openaire   +1 more source

The impact of brand authenticity on brand trust and SME growth: A CEO perspective

Journal of World Business, 2013
Fabian Eggers, Sascha Kraus, Christine Vallaster   +2 more
exaly  

Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants

International Journal of Hospitality Management, 2015
Doğan Gürsoy
exaly  

Brand Authenticity

2015
openaire   +1 more source