Results 271 to 280 of about 640,084 (284)

Authentic Personal Branding

2015
openaire   +1 more source

Enhancing brand equity through multidimensional brand authenticity in the fashion retailing

Journal of Retailing and Consumer Services
Jungkun Park, Eunpyo Hong
exaly  

Public Relations, Branding and Authenticity

2020
openaire   +2 more sources

Authentic Company Branding

2009
openaire   +1 more source

How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust

Asia Pacific Journal of Marketing and Logistics
Xianliang Wang
exaly  

Authentic Branding Model

2015
openaire   +1 more source

The impact of brand authenticity on brand attachment in the food industry

British Food Journal, 2015
exaly  

Building Brand Authenticity

2009
openaire   +1 more source

The Authenticity of the Narrative Brand

openaire   +1 more source

Daily Brand Resistance and the Consumption of Brand Authenticity

2010
Ulver-Sneistrup, Sofia, Askegaard, Søren, Kristensen, Dorthe Brogaard   +2 more
openaire   +2 more sources