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(In)Authenticity in Brand Dubai

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Designing for "Authentic" Brands: Exploring Service Design Strategies for Enhancing the Authenticity of Cultural Brands

IASDR 2025: Design Next
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Brand Innovativeness Effect on Perceived Brand Luxury and Brand Authenticity

2019
Messelmani, Sayma, de Barnier, Virginie
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The effects of emoji in sustainable branding on brand authenticity

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brand experience
brand trust
brand attachment
m31
brand equity
word-of-mouth
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