Results 21 to 30 of about 2,607,256 (372)
Brand Awareness and Consumer Loyalty in Malaysia [PDF]
, 2015 The objectives of this study is to evaluate consumer's awareness of brand by studying the relationship between brand awareness and variables such as customer loyalty, customer satisfaction, customer trust and quality of services.
Alvandi, S., Firend, A.R
core +3 more sources
Cogent Business & Management, 2023 This research investigated the relationships between the awareness of halal-based products and services and people’s intention to purchase. Also, it explored behavioral attitude as a mediating variable in influencing purchase intention.
Abdul Aziz Nugraha Pratama +2 more
semanticscholar +1 more source
International Journal of Data and Network Science, 2023 The development of trust among the customers of the organization is a key objective and critical to obtaining a competitive advantage. Therefore, this study was examined to assess the effect of social media interaction, public relations, and electronic ...
A. Aljumah
semanticscholar +1 more source
Sustainability, 2023 Green marketing has been a growing trend in recent years as companies aim to align their business practices with environmental sustainability. This research aimed to examine the impact of green marketing strategies—including green advertisement, brand ...
Mladen Pancić +2 more
semanticscholar +1 more source
The Optimizing of Digital Marketing to Increase Brand Awareness of Sudut Lombok
Jurnal Aplikasi Bisnis dan Manajemen, 2023 Companies are utilizing the increasing technological and information development to conduct digital marketing activities. Sudut Lombok is a business that operates digital marketing to increase its brand awareness to potential customers.
Intan Cahya Ningrum +2 more
doaj +1 more source
The Influence of Influencer Marketing in Increasing Brand Awareness and Sales for SMEs
Technology and Society Perspectives (TACIT), 2023 In the ever-evolving digital era, marketing through social media has become one of the most effective tools to promote products and services. One of the latest marketing trends that is emerging is the use of influencers in marketing strategies.
Kresnawidiansyah Agustian +4 more
semanticscholar +1 more source
Online Journal of Communication and Media Technologies, 2023 The proliferation of technology in today’s world has led consumers to gain insight into brands via digital communication and shape their purchase intentions accordingly.
Farhina Hameed +3 more
semanticscholar +1 more source
A study on the effects of advertisement on brand equity: Evidence from mobile industry [PDF]
Management Science Letters, 2014 This paper presents an empirical investigation to study the effects of advertisement on brand equity. The study has accomplished on two well-known brands in mobile providers in city of Tehran, Iran.
Mahmoud Samiei Nasr +2 more
doaj +1 more source
PERAN BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION
E-Jurnal Manajemen Universitas Udayana, 2023 The purpose of this study is to examine the role of brand awareness in mediating the influence of social media marketing on purchase intention on Sensatia Botanicals products. This research was conducted in Denpasar City.
Anak Agung Istri Karlita Aprilianti +2 more
semanticscholar +1 more source
Building a Strong Brand: Marketing Strategy to Increase Brand Awareness and Consumer Loyalty
Neo Journal of economy and social humanities, 2023 Building a strong brand and increasing brand awareness and consumer loyalty is a key focus for business success. This study aims to describe effective marketing strategies to build strong brands and increase brand awareness and consumer loyalty.
Ian Zulfikar
semanticscholar +1 more source