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The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D, Schivinski, B
core +1 more source
Komunikasi Pemasaran Terhadap Brand Awareness Brand Rockickz
Prologia, 2020 Marketing communication is a means by which companies try to inform, persuade, and remind consumers directly or indirectly about the products and brands that are sold. Marketing communication theory covers several marketing communication mixes consisting of advertising, direct marketing, sales promotion, personal selling, interactive marketing, public ...
Kevin Kevin, Sinta Paramita
openaire +2 more sources
Sepa, 2017 This study examines brand image and brand awareness based on selected attributes of bio-organic fertilizer product brand "Pomi". The purpose of this study is to analyze brand image, the attributes of bio-organic fertilizer product brand "Pomi" and ...
Agustina Shinta +3 more
doaj +1 more source
PLoS ONE, 2022 Social media has changed the marketing phenomenon, as firms use social media to inform, impress, and retain the existing consumers. Social media marketing empowers business firms to generate perceived brand equity activities and build the notion among ...
Qing Yang +4 more
doaj +2 more sources
Pengaruh Iklan Heritage Terhadap Brand Awarenes, Brand Trust, Dan Intensi Pembelian
Jurnal Manajemen Teori dan Terapan, 2010 This study is aimed to determine how the influence of heritage advertising, brand awareness and brand trust in creating the intention to buy. This study took 130 respondents and using purposive sampling method.
Happy Sandra, Jony Oktavian Haryanto
doaj +1 more source
MIX: Jurnal Ilmiah Manajemen, 2018 Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through ...
Raden Bagus Faizal Irany Sidharta +2 more
doaj +1 more source
E-Jurnal Manajemen, 2018 The purpose of this study is to examine the role of brand awareness in mediating advertising relationships with consumers' buying intentions. This research was conducted in Denpasar City.
I Wayan Dicky Reza Pranata +1 more
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PERAN BRAND AWARENESS DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION
E-Jurnal Manajemen, 2020 Tujuan penelitian ini adalah untuk mengetahui peran brand awareness dalam memediasi pengaruh celebrity endorser terhadap purchase intention pada produk sepatu Adidas Yeezy.
Ida Bagus Putu Asdhi Setiawan +1 more
doaj +1 more source
Marketing Communication dan Brand Awareness
Humaniora, 2012 The primary objective of marketing communications is to enhance brand equity as the means of moving customers to take favorable actions towards the brand—that is, trying it, repeat purchasing it and, ideally, becoming loyal towards the brand.
Dominikus Tulasi
doaj +1 more source
The Effect of Social Influence and Brand Image on Brand Awareness and Purchase Intention Study Case
IJEBD (International Journal of Entrepreneurship and Business Development)This study examines the relationships between social influence, brand image, brand awareness, and purchase intention in consumer behavior. The primary goal is to analyze how social influence and brand image contribute to brand awareness and purchase ...
Leonard Joshua
doaj +1 more source