Results 21 to 30 of about 2,774,194 (377)
Building a Strong Brand: Marketing Strategy to Increase Brand Awareness and Consumer Loyalty
Neo Journal of economy and social humanities, 2023 Building a strong brand and increasing brand awareness and consumer loyalty is a key focus for business success. This study aims to describe effective marketing strategies to build strong brands and increase brand awareness and consumer loyalty.
Ian Zulfikar
semanticscholar +1 more source
PERAN BRAND IMAGE MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND AWARENESS TERHADAP NIAT BELI
E-Jurnal Manajemen, 2020 Penelitian ini bertujuan untuk mengetahui pengaruh EWOM dan brand awareness terhadap niat beli melalui brand image sebagai pemediasi. Sampel penelitian ditetapkan sebanyak 160 responden dengan menggunakan teknik pengambilan sampel yaitu purposive ...
Ketut Ayu Wedayanti +1 more
doaj +1 more source
Advances in Economics, Management and Political Sciences, 2023 Digital marketing strategy is an important strategy in the current business field, which leverages digital technology and various digital platforms and tools to interact and communicate with target audiences, in order to enhance brand awareness, increase
Yuxuan Wan
semanticscholar +1 more source
Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Konsumen Mixue
Journal of education, 2023 This study aims to determine and analyze the effect of brand image and brand awareness on purchasing decisions on Mixue. The population in this study were all mixue consumers.
Melan Rosmayanti
semanticscholar +1 more source
Bulletin of Community Engagement, 2023 This research aims to investigate the influence of Social Media Marketing (SMM) on Brand Awareness, Brand Image and Brand Loyalty of Pesona Indonesia.
Made Krisnantha Swimbawa, Diena M. Lemy
semanticscholar +1 more source
MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS
Jurnal Aplikasi Manajemen, 2020 This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents.
Astrid Puspaningrum
doaj +1 more source
eSport consumption and sponsor brand equity: the mediating role of congruence. [PDF]
Front PsycholThe present study examines how eSport consumption influences sponsor brand equity through the mediating role of sponsor-eSport congruence. Specifically, the current study investigates the mediating effects of congruence in the relationship between two ...
Noh Y, Ryu Y, Kim K.
europepmc +2 more sources
Cogent Business & Management, 2022 Digital marketing transformation is one of the important elements in a business’s long-term plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really simple with B2B enterprise.
N. Hien, Tran Nguyen Huynh Nhu
semanticscholar +1 more source
The Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users [PDF]
Transnational Marketing Journal, 2022 The aim of this paper is to examine how consumer perceptions of social media advertisements affect advertising value and brand awareness. With a rapid increase in the number of social media users over the last ten years, a new advertising domain has ...
I. Sirkeci +2 more
semanticscholar +1 more source
Enhancing Brand Awareness Via Halal Brand Personality
Halalpshere, 2021 This paper develops a multi-disciplinary measure of the Halal brand personally construct by means of literature review. This study explains that Halal brand personality involves (i) purity, (ii) excitement, (iii) sophistication, (iv) safety and (iv) righteousness on brand awareness.
Al Amirul Eimer Ramdzan Ali +2 more
openaire +2 more sources