Results 21 to 30 of about 2,563,068 (183)
The role of Social Media Marketing in increasing Brand Awareness, Brand Image and Purchase Intention
Indonesian Management and Accounting Research, 2022 In recent years, social media is not only used for social interaction activities, but is also used as a medium for doing business. Especially at this time when the whole world is facing the covid 19 pandemic, where most countries make decisions about ...
Aekram Faisal, Iwan Ekawanto
semanticscholar +1 more source
JURNAL LENTERA BISNIS, 2022 This study aims to examine and analyze the effect of brand image and brand awareness on purchase decisions at Mc Donald's in Palmerah, West Jakarta.
Deny Rumaidlany +2 more
semanticscholar +1 more source
Insight Management Journal, 2022 Penelitian ini bertujuan untuk mengetahui brand ambassador dan brand image terhadap keputusan pembelian dengan brand awareness sebagai variabel intervening studi pada mahasiswa fakultas ekonomi & bisnis universitas harapan medan.
Amelia Ghadani +2 more
semanticscholar +1 more source
MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS
Jurnal Aplikasi Manajemen, 2020 This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents.
Astrid Puspaningrum
doaj +1 more source
Journal of Applied Management and Business (JAMB), 2022 This article discusses the Role of Marketing Management in the Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri).
Farhan Saputra +1 more
semanticscholar +1 more source
TIKTOK PLATFORM OPPORTUNITY: HOW DOES IT INFLUENCE SMES BRAND AWARENESS AMONG GENERATION Z?
Sriwijaya International Journal of Dynamic Economics and Business, 2022 The increasing of social media and digital-based businesses transforms traditional marketing into interactive marketing, where consumers can interact directly with brands.
Genoveva Genoveva
semanticscholar +1 more source
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 2022 Purpose: This study examines the moderating role of influencer attractiveness in the effect of brand image brand awareness, brand love, and brand trust on brand loyalty. Method Data were collected from 318 people through an online survey. Hypotheses were
Zübeyir Çelik
semanticscholar +1 more source
PENGARUH DAYA TARIK IKLAN TERHADAP BRAND ATTITUDE MELALUI BRAND AWARENESS SEBAGAI VARIABEL MEDIASI
E-Jurnal Manajemen, 2019 Penelitian ini menjelaskan pengaruh daya tarik iklan terhadap brand awareness, pengaruh daya tarik iklan serta brand awareness kepada brand attitude, kemudian peran brand awareness dalam memediasi pengaruh daya tarik iklan kepada brand attitude ...
Ni Komang Desi Utami, Ni Wayan Ekawati
doaj +1 more source
PEMANFAATAN DIGITAL MARKETING DALAM MEMBANGUN BRAND AWARENESS BRAND FASHION STREETWEAR URBAIN INC.
Komuniti, 2022 The number of internet users in Indonesia is the main factor for businesses to use digital marketing to get consumers. Urbain inc. as a streetwear fashion brand has become one of the most popular brands among fashion connoisseurs. This study examines how
Muhammad Rizky Pramadyanto
semanticscholar +1 more source
Journal of social research, 2022 Latar Belakang : Berkembangya coffee shop dan produk kopi di nusantara karena adanya tren minum kopi sudah menjadi bagian dari gaya hidup masyarakat, sehingga membuat persaingan coffee shop satu dengan lainnya agar dapat mencari perhatian konsumen ...
Cindy Megasari Manik, O. Siregar
semanticscholar +1 more source