Brand awareness - Open Access .click

International Journal of Applied Management Sciences and Engineering, 2016
There is a need to appropriately measure the effectiveness of Employer branding initiatives taken by an organization. There are a lot of questions to be addressed while measuring the effectiveness of the past or existing initiatives and formulating a new Employer branding strategy such as: Do the objectives of the Employer branding completely meet the ...
Komal Ratra, Netra Neelam
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Do brand image and brand awareness influence brand loyalty?

2020
Brand image and brand awareness play a central role in customers' purchase-decision making. The purpose of this study is to examine the influence of brand image and brand awareness on brand loyalty. Data were collected through a survey on 133 sport motorcycle enthusiasts in Indonesia.
R. Setiawan, R. Hurriyati, A. Rahayu
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Enhancing Brand Awareness Through Visual Branding

Journal Integration of Social Studies and Business Development
Effective visual branding is essential for boosting brand awareness in Indonesia's rapidly growing pet care industry. This study investigates the challenges faced by Pet&Co, a new pet supplement brand, in enhancing its social media presence and brand recognition.
Meidina Puteri Aginsa, Amilia Wulansari
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advertising
marketing
psychology

brand image
brand equity
social media

political science
computer science
business administration