Results 291 to 300 of about 53,006 (303)

The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image

Journal of Global Marketing, 2010
Xuehua Wang, Zhilin Yang
exaly  

Linking Environmental Awareness and Perceived Brand Eco-friendliness to Brand Trust and Purchase Intention

Global Business Review, 2014
Plavini Punyatoya
exaly  

The genesis of brand awareness.

Journal of Applied Psychology, 1942
openaire   +1 more source

Celebrate Branding: Brand Experience and Brand Trust Mediated by Brand Awareness

المجلة العلمية للدراسات التجارية والبيئية
Farah Yasin Farah Abdelkhair, Reda Abdelfattah Mohammad   +1 more
openaire   +1 more source

Brand equity: extending brand awareness and liking with Signal Detection Theory

Journal of Marketing Communications, 2004
W Fred van Raaij
exaly  

The Study of Brand Credibility and Brand Awareness as Positive Predictors for Brand Loyalty

Nigerian Chapter of Arabian Journal of Business and Management Review, 2014
Aqeel Ahmad, Naveed Ahmad, Muhammad Nadeem   +2 more
openaire   +1 more source

Thresholds in Brand Awareness

1987
Kapferer, Jean-Noël, Laurent, Gilles, Roussel, F.   +2 more
openaire   +1 more source

Improving brand awareness

2006
openaire   +1 more source

The development of brand awareness in young children: how do young children recognize brands?

International Journal of Consumer Studies, 2016
Yaşare Aktas Arñas, Irem Gurgah Ogul
exaly  

Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh

International Journal of Bank Marketing, 2018
exaly