Results 271 to 280 of about 53,006 (303)

THE EFFECT OF BRAND MASCOTS IN CREATING BRAND AWARENESS

2014
Markaların gerçekleştirdikleri pazarlama çalışmalarında, artık üründen ziyade tüketicilerin duyguları ve algıları öne çıkmaktadır. Bu bağlamda pazarlama iletişimi ve markanın bir parçası olan marka maskotları, hedef kitlenin duygularına seslenen en etkili ve yaratıcı varlıklar olarak karşımıza çıkmıştır.
TOSUN, Nurhan Babür, KALYONCU, & Zeynep Özge   +1 more
openaire   +1 more source

Brand Awareness

2017
Gregory Jarpey, R. Scott McCoy
openaire   +1 more source

Measuring brand awareness

2021
openaire   +1 more source

Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality

Frontiers in Psychology, 2022
Rehan Sohail Butt, Majid Murad, Farhan Mírzá   +2 more
exaly  

How brand awareness relates to market outcome, brand equity, and the marketing mix

Journal of Business Research, 2012
Emine Sarigollu
exaly  

The Effect of Brand Awareness and Use, Product Awareness and Use on Brand and Product Satisfaction: A Study of Ayurveda Products from India

Asia-Pacific Journal of Management Research and Innovation, 2020
Satyanarayana Parayitam
exaly  

Branding, Brand Awareness and Brand Image

2009
openaire   +1 more source

Impact of Brand Awareness and Brand Innovativeness on Brand Loyalty

Journal of Policy and Development Studies, 2018
openaire   +1 more source

Generating brand awareness in Online Social Networks

Computers in Human Behavior, 2015
Albert A Barreda, Anil Bilgihan, Khaldoon Nusair   +2 more
exaly  

Mediated-moderated effects: High and low store image, brand awareness, perceived value from mini and supermarkets retail stores

Journal of Retailing and Consumer Services, 2020
Ana Paula Graciola, Deonir De Toni, Gabriel Sperandio Milan   +2 more
exaly