Results 261 to 270 of about 53,006 (303)
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International Journal of Applied Management Sciences and Engineering, 2016
There is a need to appropriately measure the effectiveness of Employer branding initiatives taken by an organization. There are a lot of questions to be addressed while measuring the effectiveness of the past or existing initiatives and formulating a new Employer branding strategy such as: Do the objectives of the Employer branding completely meet the ...
Komal Ratra, Netra Neelam
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There is a need to appropriately measure the effectiveness of Employer branding initiatives taken by an organization. There are a lot of questions to be addressed while measuring the effectiveness of the past or existing initiatives and formulating a new Employer branding strategy such as: Do the objectives of the Employer branding completely meet the ...
Komal Ratra, Netra Neelam
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Sport, Business and Management: An International Journal, 2023
PurposeBranded merchandise and licensed apparel comprise a substantial portion of revenue for many organizations and public figures that choose to employ such an endeavor. Endorsement deals with apparel manufacturers have historically been utilized for athletes looking to supplement their salaries and establish greater brand awareness. However, as some
Antonio Williams, Zack Paul Pedersen
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PurposeBranded merchandise and licensed apparel comprise a substantial portion of revenue for many organizations and public figures that choose to employ such an endeavor. Endorsement deals with apparel manufacturers have historically been utilized for athletes looking to supplement their salaries and establish greater brand awareness. However, as some
Antonio Williams, Zack Paul Pedersen
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Sponsorship: Impact on Brand Awareness and Brand Attitudes
Social Marketing Quarterly, 2002Sponsorship is a rapidly growing tool in both commercial and social marketing areas, in Australia and overseas. Australian health promotion foundations distribute substantial funds to arts, sports, and racing organizations for the opportunity to have these organizations' events sponsored by health promoting organizations.
Geoffrey Jalleh +3 more
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Bandung Conference Series: Public Relations, 2022
Abstract. The Muslim community in Indonesia is the majority, but there is a lot of product distribution that is used without the Halal label being a benchmark in Islam. This is very unfortunate with the lack of places to get halal products and labeled halal.
Dea Anggraeni, Dadi Ahmadi
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Abstract. The Muslim community in Indonesia is the majority, but there is a lot of product distribution that is used without the Halal label being a benchmark in Islam. This is very unfortunate with the lack of places to get halal products and labeled halal.
Dea Anggraeni, Dadi Ahmadi
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Brand awareness and the evaluation of search results
Proceedings of the 16th international conference on World Wide Web, 2007We investigate the effect of search engine brand (i.e., the identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. This research is motivated by the large amount of search traffic directed to a handful of Web search engines, even though most are of equal technical quality with similar interfaces.
Bernard J. Jansen +2 more
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Do brand image and brand awareness influence brand loyalty?
2020Brand image and brand awareness play a central role in customers' purchase-decision making. The purpose of this study is to examine the influence of brand image and brand awareness on brand loyalty. Data were collected through a survey on 133 sport motorcycle enthusiasts in Indonesia.
R. Setiawan, R. Hurriyati, A. Rahayu
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The Influence Of Brand Awareness And Brand Association On Netflix Brand Equity Through Brand Loyalty
International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM)Abstract The increasingly fierce competitive environment between companies and the challenges faced by Video On Demand services, especially in this study, namely Netflix, the company needs to strengthen brand equity so that the brand owned becomes superior to competitors.This study aims to determine and analyze the influence of brand awareness ...
Natalie, Felicia +2 more
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Enhancing Brand Awareness Through Visual Branding
Journal Integration of Social Studies and Business DevelopmentEffective visual branding is essential for boosting brand awareness in Indonesia's rapidly growing pet care industry. This study investigates the challenges faced by Pet&Co, a new pet supplement brand, in enhancing its social media presence and brand recognition.
Meidina Puteri Aginsa, Amilia Wulansari
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The Impacts of Facebook Ads on Brand Image, Brand Awareness, and Brand Equity
2019The advent of Facebook brought a new aspect for advertising since it allows ads to reach more targeted users on the internet. However, although the ads on Facebook have been found influential on consumers' purchase intentions, the possible impacts on brands have been relatively neglected.
Ismail Erkan +2 more
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