Results 241 to 250 of about 28,172 (262)

Brand Awareness

2004
openaire   +1 more source

Awareness of Brands and Slogans

Journal of Advertising Research, 1975
openaire   +1 more source

Brand awareness in business markets: When is it related to firm performance?

International Journal of Research in Marketing, 2010
Christian Homburg, Martin Klarmann
exaly  

Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention

Journal of Retailing and Consumer Services, 2020
Amal Dabbous, Karine Aoun Barakat
exaly  

Brand Awareness

2011
openaire   +1 more source

Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Marketing Intelligence and Planning, 2017
Sebastian Molinillo, Arnold Japutra, Bang Nguyen   +2 more
exaly  

Celebrate Branding: Brand Experience and Brand Trust Mediated by Brand Awareness

المجلة العلمية للدراسات التجارية والبيئية
Farah Yasin Farah Abdelkhair, Reda Abdelfattah Mohammad   +1 more
openaire   +1 more source

The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image

Journal of Global Marketing, 2010
Zhilin Yang, Xuehua Wang
exaly  

Consumer‐based brand equity and top‐of‐mind awareness: a cross‐country analysis

Journal of Product and Brand Management, 2012
Ulla Hakala, Johan Svensson, Zsuzsanna Vincze   +2 more
exaly  

Mediated-moderated effects: High and low store image, brand awareness, perceived value from mini and supermarkets retail stores

Journal of Retailing and Consumer Services, 2020
Deonir De Toni, Luciene Eberle, Ana Paula Graciola   +2 more
exaly