Results 231 to 240 of about 28,172 (262)

Branding, Brand Awareness and Brand Image

2009
openaire   +1 more source

Impact of Brand Awareness and Brand Innovativeness on Brand Loyalty

Journal of Policy and Development Studies, 2018
openaire   +1 more source

Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity

Journal of Fashion Marketing and Management, 2021
Md Rifayat Islam Rushan, Muhammad Sabbir Rahman, Mohammad Iftekhar Rahman   +2 more
exaly  

Introduction to Branding and Brand Awareness

Arnab Chanda, Shubham Gupta
openaire   +1 more source

How brand awareness relates to market outcome, brand equity, and the marketing mix

Journal of Business Research, 2012
Emine Sarigollu
exaly  

Generating brand awareness in Online Social Networks

Computers in Human Behavior, 2015
Fevzi Okumus, Anil Bilgihan, Albert A Barreda   +2 more
exaly  

The Effect of Brand Awareness and Use, Product Awareness and Use on Brand and Product Satisfaction: A Study of Ayurveda Products from India

Asia-Pacific Journal of Management Research and Innovation, 2020
Satyanarayana Parayitam
exaly  

Brand awareness: revisiting an old metric for a new world

Journal of Product and Brand Management, 2017
Jenni Romaniuk, Margaret Faulkner
exaly  

The genesis of brand awareness.

Journal of Applied Psychology, 1942
openaire   +1 more source

Young consumers’ insights on brand equity

International Journal of Retail and Distribution Management, 2015
Norazah Mohd Suki
exaly