Results 281 to 290 of about 53,006 (303)

Introduction to Branding and Brand Awareness

Arnab Chanda, Shubham Gupta
openaire   +1 more source

Young consumers’ insights on brand equity

International Journal of Retail and Distribution Management, 2015
Norazah Mohd Suki
exaly  

Brand awareness: revisiting an old metric for a new world

Journal of Product and Brand Management, 2017
Jenni Romaniuk, Margaret Faulkner
exaly  

Brand Awareness

2004
openaire   +1 more source

Brand awareness in business markets: When is it related to firm performance?

International Journal of Research in Marketing, 2010
Christian Homburg, Martin Klarmann
exaly  

Brand Awareness

2011
openaire   +1 more source

Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Marketing Intelligence and Planning, 2017
Sebastian Molinillo, Arnold Japutra, Bang Nguyen   +2 more
exaly  

Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention

Journal of Retailing and Consumer Services, 2020
Amal Dabbous, Karine Aoun Barakat
exaly  

Identifying determinants of young children's brand awareness: Television, parents, and peers

Journal of Applied Developmental Psychology, 2005
Patti M Valkenburg, Moniek Buijzen
exaly  

Awareness of Brands and Slogans

Journal of Advertising Research, 1975
openaire   +1 more source