Results 331 to 340 of about 511,789 (354)

Mediated-moderated effects: High and low store image, brand awareness, perceived value from mini and supermarkets retail stores

Journal of Retailing and Consumer Services, 2020
Ana Paula Graciola, Deonir De Toni, Milan, Gabriel Sperandio   +2 more
exaly  

Brand Awareness

2011
openaire   +1 more source

Brand Awareness

2004
openaire   +1 more source

How brand awareness relates to market outcome, brand equity, and the marketing mix

Journal of Business Research, 2012
Emine Sarigollu
exaly  

Branding, Brand Awareness and Brand Image

2009
openaire   +1 more source

Celebrate Branding: Brand Experience and Brand Trust Mediated by Brand Awareness

المجلة العلمية للدراسات التجارية والبيئية
Farah Yasin Farah Abdelkhair, Reda Abdelfattah Mohammad   +1 more
openaire   +1 more source

Young consumers’ insights on brand equity

International Journal of Retail and Distribution Management, 2015
Norazah Mohd Suki
exaly  

Brand awareness in business markets: When is it related to firm performance?

International Journal of Research in Marketing, 2010
Christian Homburg, Martin Klarmann
exaly  

Improving brand awareness

2006
openaire   +1 more source

Introduction to Branding and Brand Awareness

Arnab Chanda, Shubham Gupta
openaire   +1 more source